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This session isn’t about SEO fundamentals. You won’t learn why links are important for rankings; you won’t learn how to justify SEO to your boss. What you will learn is how to take your search engine optimization skillset to the next level, even if you’re already a savvy search marketer. SEO expert Stephan Spencer opens up his toolkit to share insightful information that demonstrates each tool in action using audience members’ sites.
If you want the “secret sauce” to rocketing past your competitors in the search results, this session is for you.
Stephan is the founder and president of Netconcepts, a web agency that specializes in search engine optimized e-commerce, as well as email marketing through its GravityMail division. Clients include Discovery Channel, REI, Home Shopping Network, AOL, and SuperPages.com, to name a few.
Stephan is a frequent speaker at Internet conferences around the globe (including Berlin, London, Toronto, Santiago, Auckland, New York, Chicago, San Francisco, Los Angeles, and places in between) for organizations such as the DMA, the AMA, Shop.org, SMX, JupiterMedia/IncisiveMedia (Search Engine Strategies), Internet World, IQPC and IIR.
Stephan is a Senior Contributor to MarketingProfs, a Senior Contributor to Practical Ecommerce and a monthly columnist for Search Engine Land. He has contributed to DM News, Multichannel Merchant, Catalog Success, Catalog Age, and others. Stephan is an avid blogger, blogging on the Searchlight Blog (part of the CNET Blog Network), the Shop.org Blog, Natural Search Blog, BusinessBlogConsulting.com, MarketingProfs Daily Fix, Changes For Good, Google, I Suggest… and of course his own personal blog Stephan Spencer’s Scatterings. He is co-author of the analyst report “The State of Search Engine Marketing 1.0 – New Strategies for Successful Cataloging“ published by Catalog Age.