Web 2.0 Summit Innovation Gallery

Visit the inaugural Web 2.0 Summit Innovation Gallery, underwritten by Intel Corporation. Curated by John Battelle, the Gallery will feature an exciting group of startups, playing host to displays and demos of young, disruptive technologies attractive to the digital elite.

Underwritten by:
Intel Logo

Location: Garden Court


  • Monday, October 17: 1:30pm – 6:30pm
  • Tuesday, October 18: 10:00am – 7:00pm
  • Wednesday, October 19: 8:00am – 5:00pm

Congratulations to the following companies who were selected as this year’s Innovation Gallery companies (partial list – more innovators to come!):


Box was founded in 2005 with the goal of making it easy for people to access and share all their content, from anywhere. Today, Box provides secure, scalable content sharing and collaboration that both users and IT love and adopt, including 77% of the Fortune 500. Box’s dynamic, flexible content management solution empowers users to share and access content from anywhere, while providing IT enterprise-grade security and oversight into how content moves within their organizations. Content on Box can also be accessed through mobile applications, and extended to partner applications such as Google Apps, NetSuite and Salesforce.

Cake Health

Cake Health is a free web-application that provides transparency to healthcare coverage and expenses, helping individuals and families track, manage, and reduce their healthcare costs. After logging in and connecting to their plan accounts, users can instantly see their out-of-pocket spending and progress toward deductibles. Cake Health also provides dynamically changing snapshot of insurance benefits at any given time, progress towards deductibles, claims and bills reconciled — with error alerts and action items. Users will also see recommended plans based on usage, budget, and HSA/FSA contributions to lower costs and save money.


Erly is a new social platform for organizing and sharing your personal content based on events and experiences. Our first product in building the Erly “experience graph” is called Collections, the fastest and easiest way for a group to build a personal album together filled with photos, notes, videos, and links from across the web. Collections gives the important evens in your lives a permanent home and allow your digital memories to be discovered and shared, instead of buried in hard drives, emails, and feeds.


Mightybell is based on a simple idea: success comes from thinking big, but acting incrementally. Founded in late 2010 and handmade in Palo Alto, California by Gina Bianchini and a small team of designers and engineers, the company is dedicated to unlocking the potential of real life experiences to be even more interesting, engaging, and active. Mightybell provides a simple way for people to define and share an organized series of step-by-step, day-by-day “actions” grouped together as “experiences” around a topic or goal for others to do.

Prism Skylabs

Prism Skylabs brings physical spaces online, creating new places for people and businesses to understand and engage each other. The company is changing how businesses use video and how consumers experience physical spaces online. In the longer term, Prism Skylabs’ goal is to transform the world’s hundred-billion-dollar-plus investment in camera networks into a platform for online-to-offline commerce that creates new opportunities for businesses to serve and interact with their customers. The company was founded by video visionary Steve Russell, the founder of 3VR & eScene Networks, and company builder Ron Palmeri, the force behind GrandCentral/GoogleVoice, OpenDNS and Scout Labs.

Schematic Labs

At Schematic Labs, we believe that great design and engineering for mobile apps should simplify the complexity of sensors, software and hardware in an auto-magical way, and allow something new to exist that makes people genuinely happy. That is what we are attempting to do with our first app, SoundTracking.


Storify, named one of the 50 Best Web Sites For 2011 by Time Magazine, is a San Francisco-based startup that empowers users to combine social media, traditional media, and their own text on a powerful storytelling platform. Storify lets you search multiple social networks from one place, and then drag individual elements, such as tweets, photos and videos, into your story. You can re-order the elements, and add text. Then you can embed your story on any site, and share it across the social web, and the social media remains dynamic. Storify, started by co-founders Burt Herman and Xavier Damman, was also awarded the Accelerator Award at South By Southwest 2011.

Check out Web 2.0 Summit Storified!


We believe music is better with friends. Listening to music has always been one of those experiences that’s better together, whether at a concert or hanging out with friends. But the digital music revolution so far has been defined by a solitary experience. Turntable.fm is bringing the social value of music to the the digital music experience by letting people experience and discover music together — live — online.

  • Adobe Systems, Inc.
  • Bing
  • Intel
  • Nielsen
  • IBM
  • Serve (amex)
  • Dell
  • Yahoo!
  • .CO
  • mylife
  • HP
  • Changers
  • Pepsi
  • PulsePoint
  • Roamz
  • Tagged
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Reach business leaders and technology influencers at the Web 2.0 Summit. Call Kristen Nicasio at (415) 947-6283 or email knicasio@techweb.com

View a complete list of Web 2.0 Summit contacts.