American Express has been at the forefront of innovation and reinvention throughout its 160-year history. Chief Marketing Officer, John Hayes has continued the company’s legacy of customer-focused innovation, which remains the hallmark of American Express today. For the past 15 years, John has overseen American Express’s global marketing efforts, shaping both the company and its brand.
In addition to overseeing marketing strategies and product development, John leads the company’s global brand management, advertising, digital marketing, corporate sponsorships, market research and publishing organizations. He has been the force behind marketing campaigns such as “My life. My card.” and has created and led over 200 new product launches including the coveted Centurion card and Blue from American Express.
John is recognized as a thought leader and market-mover in a constantly changing marketplace.
He believes that the chief challenge for brands today isn’t customer awareness; it’s customer engagement.
Prior to joining American Express, John was the President of Lowe and Partners, and held senior positions at Geer DuBois, Ammirati & Puris and Saatchi & Saatchi Compton.
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