Track Me

Location: Grand Ballroom Level:

Location provides context to our every action. Our mobile phones and laptops are with us almost everywhere. It’s taken years but finally location-aware apps are available and given their popularity we can expect to see location-awareness in the majority of mobile apps in the next decade.

However, the ecosystem is just getting started, whole genres of location apps are missing, and the ones we have are simplistic and kept in a cage. There’s also the matter of privacy. Your location is valuable to you and many others. Of course the choice to be tracked or not is up to you. What would you want in return for your real-time location and your location history? Who controls the data and who gets to share it? How will always knowing where we’ve been affect us?

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Brady Forrest

O'Reilly Media, Inc.

Brady Forrest is Program Chair for O’Reilly’s Where and co-chair for Android Open . Additionally, he co-chaired the Web 2.0 Expo in San Francisco and NYC. Brady writes for O’Reilly Radar tracking changes in technology. He previously worked at Microsoft on Live Search (he came to Microsoft when it acquired MongoMusic). Brady lives in Seattle, where he builds cars for Burning Man and runs Ignite. You can track his web travels at Truffle Honey.
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Greg Skibiski

Sense Networks

Mr. Skibiski is Chairman and Chief Executive Officer of Sense Networks. He is responsible for the company’s overall strategic vision in the financial and consumer services markets.

Prior to co-founding Sense Networks, Skibiski served as Principal Architect of the Business Development group at BackWeb Technologies (NASD: BWEB), a mobile infrastructure software company. As one of the first employees, he spent seven years working in the US, Germany and Israel, most recently as a member of the company’s Executive Board.

Previously, he was the Director of BackWeb’s relationship with SAP, the company’s largest source of revenue. Skibiski also acted as the chief software architect for integrations with IBM, Microsoft, and SAP, and was responsible for designing software solutions and leading the development teams that brought them to realization.

Skibiski co-organizes the European Drobny Global Hedge Fund Conference, has been a frequent speaker at SAP’s SAPPHIRE world conferences, and has managed sales, partnership and implementation projects in 25 countries.

He holds an MBA from HEC Paris and a Bachelor’s degree in Civil Engineering from Bucknell University.

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Ted Morgan

Skyhook Wireless

Ted Morgan co-founded Skyhook Wireless in 2003 to capitalize on the increasing demand for location-based services. Prior to founding Skyhook, Mr. Morgan was the VP of Marketing for edocs Inc., a provider of customer self-service solutions that was sold to Siebel Systems in January 2005 and worked in Product Management for Open Market, one of the early leaders of the e-commerce revolution. Prior to the technology industry, he spent four years in financial services. Mr. Morgan holds an undergraduate degree in mathematics from Georgetown University and an MBA from the University of Chicago.

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April Allderdice

MicroEnergy Credits

April Allderdice is the co-founder and CEO of MicroEnergy Credits.
MicroEnergy Credits provides the missing link connecting the carbon markets
and the growing microfinance market in developing countries. Using internet
and mobile phone technology MicroEnergy Credits aggregates carbon offsets
from the clients of Microfinance Institutions and sells them to the carbon
markets, enabling better and cleaner energy choices for the market at the
bottom of the pyramid. MicroEnergy Credits won the 2008 Global Social
Venture Competition for a business model that is “Game Changing” for the
poorest. April is an alumni of McKinsey and Company, the National Renewable
Energy Laboratory, Columbia Business School and Wesleyan University. She was
also a founding member of Grameen Shakti, the renewable energy business of
Grameen Bank in Bangladesh, which has enabled 650,000 people to light their
houses, schools and businesses with solar energy.

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Rich Miner


Rich has been developing innovative communications and interface-intensive applications for more than 20 years. He is currently group manager of mobile platforms for Google, helping to build the Android platform. Rich has been with Google since the company’s acquisition of Android, a mobile software platforms company he co-founded.

Prior to Android, Rich was vice president of advanced services at Orange, where he headed the group’s R&D activities in North America. He came to Orange through the acquisition of another company he co-founded, Wildfire, which made a voice-based personal assistant product that was sold to fixed and wireless carriers. Rich held various positions at Wildfire, including CTO and MD for Europe.

Rich received his Ph.D. in computer science from the University of Massachusetts at Lowell, where he was co-director of the Interactive Media Group and led research projects with companies such as Hewlett-Packard, Apollo, IBM, and NYNEX.

Co-produced By:

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  • Microsoft
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  • Socialtext
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  • New Enterprise Associates
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  • Silicon Alley Insider
  • Topix
  • Wired

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