To grow our technical leadership skills, it’s critical to lean on one’s network of support. We often find mentors: people who can give us helpful advice. But what can be even more valuable is finding “sponsors”, who help us find new opportunities and improve the visibility of our work. As sponsorship is especially important for members of underrepresented groups in tech, we’ll walk through tactics you can employ today to be a sponsor for those around you, too.
Lara Hogan is the vice president of engineering at Kickstarter and the author of Designing for Performance and Demystifying Public Speaking. Lara champions performance as a part of the overall user experience, striking a balance between aesthetics and speed and building performance into company culture.
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