A robust monitoring strategy is necessary for any business. In this day and age, it’s likely that you are using all sorts of monitoring tools to get visibility into the complexities of how your website and applications run. Some quarters of our market believe that real-user measurement (RUM) is the end-all and be-all of customer experience management. But with the advancement of ad blockers, RUM tags are often getting blocked. Robert Castley explores the relevancy of real-user data if real users are blocking RUM tags and shares some solutions.
This keynote is sponsored by Catchpoint.
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