Infosec failures are plentiful. Every day, we patch symptoms but fail to address the reasons for these behaviors. Jan Schaumann explains that it's time we come to terms with the fact we can't solve the (infosec) world's problems until we understand how people interact with the systems we build and how they make their choices.
Google partnered with SOASTA to train a machine-learning model on a large sample of real-world performance, conversion, and bounce data. Patrick Meenan and Tammy Everts offer an overview of the resulting model, able to predict the impact of performance work and other site metrics on conversion and bounce rates.