September 19–20, 2016: Training
September 20–22, 2016: Tutorials & Conference
New York, NY

AMP: Does it really make your site faster?

Nic Jansma (Akamai), Nigel Heron (SOASTA)
4:45pm–5:25pm Thursday, 09/22/2016
Performance for the people Mobile, Networking Regent Audience level: Beginner
Average rating: ****.
(4.67, 3 ratings)

Prerequisite knowledge

  • A basic understanding of website development
  • What you'll learn

  • Understand the benefits of, challenges with, and alternatives to AMP
  • Learn how to add analytics your AMP pages to track performance and marketing metrics
  • Description

    The goal of the Accelerated Mobile Pages (AMP) Project is to give publishers a way to distribute their content in a highly performant way on mobile devices, resulting in happier visitors. Publishers are beginning to invest in AMP support now that AMP pages are becoming prioritized in search results. With the lower markup complexity of AMP pages, you can also reduce your development and infrastructure costs.

    As with all magical solutions, AMP has its downsides. To achieve some of its goals, AMP pages strictly limit what components can be on the page, and a major restriction is that JavaScript is not allowed. This brings up a few serious concerns:

    • Can we use our existing analytics tools for AMP?
    • How can we be sure that AMP pages are living up to their promised performance?
    • How can we bring real-user monitoring to AMP?

    Nic Jansma and Nigel Heron outline the benefits, challenges, and alternatives to AMP, explain why your old performance measuring techniques won’t work, and explore how new AMP features attempt to bridge the monitoring gap. Nic and Nigel cover how the AMP project is being improved to help measure more real-user performance characteristics of AMP pages and how the boomerang team is working with the AMP project to get there.

    Photo of Nic Jansma

    Nic Jansma

    Akamai

    Nic Jansma is a software developer at Akamai building high-performance websites, apps, and open source tools.

    Photo of Nigel Heron

    Nigel Heron

    SOASTA

    Nigel Heron is a software engineer with a passion for performance. Nigel works on the data collection team at SOASTA for the mPulse and boomerang products. He enjoys modifying anything that can be optimized, whether applications, databases, servers, or even race cars.