7–9 November 2016: Conference & Tutorials
9–10 November 2016: Training
Amsterdam, The Netherlands

Discover how Adidas is using data science to deliver third-party governance

3596b02f b4b12d54 (MeasureWorks), THOMAS GIELING (Adidas)
11:50–12:30 Tuesday, 8/11/2016
Sponsored E102
Average rating: ****.
(4.33, 3 ratings)

What you'll learn

  • Understand Adidas's innovative, data-driven approach to third-party governance that allows it to maintain flexibility while delivering a comprehensive program


The importance of third-party governance cannot be understated, yet developing an effective strategy can prove difficult. Adidas has pioneered an innovative approach that allows it to maintain flexibility while delivering a comprehensive third-party governance program—a strategy built around data science. Drawing on examples from Adidas, Kristian Skoeld explains how and why a data-driven approach can deliver greater insights into front-end performance and continuous delivery while encouraging collaborative working practices across departments.

This session is sponsored by SOASTA.

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3596b02f b4b12d54


Kristian Sköld is an independent web performance strategy consultant based in Germany. He has held various strategic roles at Gomez, Dynatrace, and SOASTA and helped 50+ of the EMEA top brands across retailers, finance, travel, media, telecommunication, eGov, and NGOs improve their web performance. Kristian is a frequent speaker at events like Velocity, Fronteers, Web Perf meetups, MobileTech, Webbdagarna, ITB, dmexco, and Digital Marketing Live.




Thomas Gieling leads the solution architecture team for the .com experience at adidas. He has over 14 years of experience in e-commerce, working in different roles such as (front-end) developer, team lead and architect. As the team lead of the solution architecture team at Adidas, Thomas is responsible for bridging the GAP between the business requirements and the technical aspects required to achieve those requirements.