7–9 November 2016: Conference & Tutorials
9–10 November 2016: Training
Amsterdam, The Netherlands

Building an appier web

Andy Davies (NCC Group)
11:50–12:30 Tuesday, 8/11/2016
UX performance Mobile, UX optimization Auditorium (Ground + Balcony) Audience level: Intermediate
Average rating: ****.
(4.63, 19 ratings)

Prerequisite knowledge

  • Knowledge of frontend web development (i.e., HTML, CSS, and JavaScript)
  • A general understanding of browser APIs and how they evolve

What you'll learn

  • Understand the technologies and techniques that underpin progressive web apps and learn how to apply them in your own day-to-day work
  • Discover where the gaps are and what APIs need to mature for the Web to fully compete with native apps


Although the Web has its own unique advantages, for too long, it’s been seen as a poor relation to native apps. Retailers, financial services companies, and many other businesses perceive native apps as the way to gain a foothold on a user’s valuable home screen space, often to the detriment of their websites.

The Web hasn’t been standing idly by while native apps exploded in popularity. It’s been working on its own set of technologies that enable us to extend the Web’s reach onto our devices and even allow our pages to work when we’ve got poor or no network availability.

Andy Davies explores these new capabilities, not least the ability to work offline, send notifications to our users devices, and even compete for home screen space. Along the way, Andy discusses the capabilities that are missing or perhaps still works in progress—for example, how the Web might make payments or identity as easy as the app stores currently do.

You’ll leave with a good understanding of the technologies and techniques that underpin progressive web apps and be ready to apply them in your own day-to-day work.

Photo of Andy Davies

Andy Davies

NCC Group

Andy Davies is associate director for web performance at NCC Group, where he works with clients to measure and improve the performance of their websites. Andy recently wrote A Pocket Guide to Responsive Web Performance for Five Simple Steps.