7–9 November 2016: Conference & Tutorials
9–10 November 2016: Training
Amsterdam, The Netherlands

AMP: Does it really make your site faster?

Nic Jansma (Akamai), Nigel Heron (SOASTA)
17:05–17:45 Tuesday, 8/11/2016
Metrics/monitoring Mobile, Networking Auditorium (Ground + Balcony) Audience level: Beginner
Average rating: ***..
(3.60, 5 ratings)

Prerequisite knowledge

  • A basic understanding of website development

What you'll learn

  • Understand the benefits, challenges, and alternatives to AMP
  • Learn how to add analytics your AMP pages to track performance and marketing metrics

Description

The goal of the Accelerated Mobile Pages (AMP) project is to give publishers a way to distribute their content in a highly performant way on mobile devices, resulting in happier visitors. Publishers are beginning to invest in AMP support now that AMP pages are becoming prioritized in search results. With the lower markup complexity of AMP pages, you can also reduce your development and infrastructure costs.

As with all magical solutions, AMP has its downsides. To achieve some of its goals, AMP pages strictly limit what components can be on the page, and a major restriction is that JavaScript is not allowed. This brings up a few serious concerns:

  • Can you use your existing analytics tools for AMP?
  • How can you be sure that AMP pages are living up to their promised performance?
  • How can you bring real-user monitoring to AMP?

Nic Jansma and Nigel Heron cover the benefits, challenges, and alternatives to AMP. Along the way, they discuss why your old performance measuring techniques won’t work, how new AMP features attempt to bridge the monitoring gap, how the AMP project is being improved to help measure more real-user performance characteristics of AMP pages, and how the boomerang team is working with the AMP project to get there.

Photo of Nic Jansma

Nic Jansma

Akamai

Nic Jansma is a software developer at Akamai building high-performance websites, apps, and open source tools.

Photo of Nigel Heron

Nigel Heron

SOASTA

Nigel Heron is a software engineer with a passion for performance. Nigel works on the data collection team at SOASTA for the mPulse and boomerang products. He enjoys modifying anything that can be optimized, whether applications, databases, servers, or even race cars.