Engineer for the future of Cloud
June 10-13, 2019
San Jose, CA

Why Should I Care About DevRel Anyway?

Emily Freeman (Microsoft), Nicole Forsgren (DORA)
3:50pm4:30pm Thursday, June 13, 2019
Location: LL20 A/B



Prerequisite knowledge

We are a friendly crew and have ensured this talk is extremely beginner-friendly and requires no technical knowledge. This is a great talk for anyone in tech, no matter their role.


Step right up! Come on down! Hurry! Hurry! Hurry! Welcome to “Why Should I Care About DevRel Anyway?” Where we dive into the what the heck DevRel is, why we like shortening words, what’s with avocados, and why you (yes YOU) are actually a DevRel too — whether you know it or not.

In this superfun, interactive format, audience members choose from 12 questions and attempt to stump the speakers, we mean, learn new things! Emily Freeman and Nicole Forsgren serve as hosts to a GIFtastic gameshow, talk about the history of Developer Relations, how it benefits companies and why everyone should be advocate for the tech community. (And let’s be real: we’re ALL basically advocates whether we want to be or not.) Whether it’s your job, your hobby or something you’ve never heard of, DevRel is here to stay. And we’re here to provide edutainment.

You’ll walk away from this gameshow — I mean talk — with a smile on your face, a deeper understanding the ins and outs of technical advocacy and how Developer Relations benefits you as an engineer.

Your hosts, Emily and Nicole, hold PhDs in GIFology from the University of Technical Acronyms. JK, Emily is an Azure Advocate for Microsoft and Nicole helps teams make software better with data.

Photo of Emily Freeman

Emily Freeman


After many years of ghostwriting, Emily Freeman made the bold (insane?!) choice to switch careers into software engineering. Emily is the author of DevOps for Dummies (April 2019) and the curator of JavaScript January. A former VP of Developer Relations, Emily is a CloudOps Advocate at Microsoft and lives with her daughter in Denver, Colorado.

Photo of Nicole Forsgren

Nicole Forsgren


Nicole Forsgren is the CEO and chief scientist at DevOps Research and Assessment (DORA). Nicole is an IT impacts expert who is best known for her work with tech professionals and as the lead investigator on the largest DevOps studies to date. She is a consultant, expert, and researcher in knowledge management, IT adoption and impacts, and DevOps. In a previous life, she was a professor, sysadmin, and hardware performance analyst. Nicole has been awarded public and private research grants (funders include NASA and the NSF), and her work has been featured in various media outlets, peer-reviewed journals, and conferences. She holds a PhD in management information systems and a master’s degree in accounting.

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