Engineer for the future of Cloud
June 10-13, 2019
San Jose, CA

Why should I care about DevRel anyway?

Emily Freeman (Microsoft), Nicole Forsgren (DORA)
3:50pm4:30pm Thursday, June 13, 2019
Location: LL20 A/B
Average rating: ****.
(4.25, 4 ratings)



What you'll learn

  • Play your way through a game show and learn the history of developer relations, its benefits for companies, and why you should be an advocate for the tech community


Step right up. Come on down. Hurry, hurry, hurry. Welcome to “Why Should I Care About DevRel Anyway?” where Emily Freeman and Nicole Forsgren dive into what the heck DevRel is, why they like shortening words, what’s with avocados, and why you (yes, you) are actually a DevRel too—whether you know it or not.

Emily and Nicole serve as hosts to a GIFtastic game show where you choose from 12 questions and attempt to stump the speakers—in other words, learn new things. You’ll talk about the history of developer relations, how it benefits companies, and why everyone should be an advocate for the tech community. (And let’s be real. We’re all basically advocates whether we want to be or not.)

Whether it’s your job, your hobby, or something you’ve never heard of, DevRel is here to stay. And Emily and Nicole are here to provide edutainment.

You’ll walk away from this game show—that is, talk—with a smile on your face and a deeper understanding of the ins and outs of technical advocacy and how developer relations benefits you as an engineer.

Photo of Emily Freeman

Emily Freeman


After many years of ghostwriting, Emily Freeman made the bold (ridiculous?) choice to switch careers into software engineering. Emily is the author of DevOps for Dummies (April 2019) and the curator of JavaScript January. A former VP of developer relations, Emily is a cloud ops advocate at Microsoft and lives with her daughter in Denver, Colorado.

Photo of Nicole Forsgren

Nicole Forsgren


Nicole Forsgren does research and strategy at Google Cloud following the acquisition of her startup DevOps Research and Assessment (DORA) by Google. She’s coauthor of the book Accelerate: The Science of Lean Software and DevOps and is best known for her work measuring the technology process and as the lead investigator on the largest DevOps studies to date. She’s been an entrepreneur, professor, sysadmin, and performance engineer. Nicole’s work has been published in several peer-reviewed journals. Nicole earned her PhD in management information systems from the University of Arizona and is a research affiliate at Clemson University and Florida International University.