In 2016, Sacha Judd delivered a popular talk, “How the Tech Sector Could Move in One Direction,” that explored how online fandom contains a solution for the pipeline problem in the tech industry by thinking differently about recruitment and qualifications. Since then, Sacha has regularly spoken and written about what we can learn from communities of fans online, making and sharing things that they love, writing fiction, creating art, organizing communities, building sites, and teaching each other the digital skills needed to do it.
In 2018, leaders of teams more than ever must wrestle with the ways in which the homogeneity of the tech sector produces flawed software products and services. When everyone in our team looks like us, has followed the same journey that we have, and is interested in the same things, we develop significant blindspots about the weaknesses in our products. These blindspots lead to problems with access, usability, and ethics. Using inventive examples like crowdsourced Norwegian television subtitles, distributed radio requests, and fair trade chocolate frogs, Sacha explains what the joy of being a fan can teach us about building excellent and ethical software.
Sacha Judd is managing director at Hoku Group. She’s also a startup champion, early-stage investor, cohost of Refactor, cofounder of Flounders’ Club, and creator of Back of a Napkin. Sacha is a frequent speaker at conferences and in-house events on startups, capital raising, diversity and inclusion in the tech sector, and how fans will transform the world.
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