Users’ ad blockers are impacting your site’s perceived performance, but measuring the impact of ad blockers on actual and perceived performance can be difficult. While ad blockers are reported to improve performance, the lack of proper tooling can make metrics difficult to collect and their true impact difficult to measure. Karan Kumar offers an overview of new testing he has created that measures the overall impact ad blockers have on the quality of user experience and performance across a number of sites.
This session is sponsored by Instart Logic.
Karan Kumar is a software engineer at Instart Logic. Previously, Karan developed and tested big data platforms at Couchbase and Aster Data. He holds an MS in information networking from Carnegie Mellon and a BS in computer engineering from NITK, Surathkal, India. When not speeding up the Web, he likes to spend time playing cricket (as a fast bowler) and riding bikes with his partner and rambunctious 15-month-old daughter.
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