Training: June 20–21, 2016
Tutorials: June 21, 2016
Keynotes & Sessions: June 22–23, 2016
Santa Clara, CA

Measuring ad blocker impact on site performance

Karan Kumar (Instart Logic)
2:10pm–2:50pm Wednesday, 06/22/2016
Location: Ballroom E Level: Intermediate
Average rating: ****.
(4.00, 3 ratings)

Prerequisite knowledge

Attendees should have a basic understanding of web performance measurements.


Users’ ad blockers are impacting your site’s perceived performance, but measuring the impact of ad blockers on actual and perceived performance can be difficult. While ad blockers are reported to improve performance, the lack of proper tooling can make metrics difficult to collect and their true impact difficult to measure. Karan Kumar offers an overview of new testing he has created that measures the overall impact ad blockers have on the quality of user experience and performance across a number of sites.

Topics include:

  • How ad blockers work
  • The components of these extensions that cause the biggest impact on performance
  • Issues that arise in terms of user experience
  • The impact of ad blockers on top Alexa and Internet retailer sites
  • How to create a private instance to measure the impact of ad blockers on your own website with open source technology

This session is sponsored by Instart Logic.

Photo of Karan Kumar

Karan Kumar

Instart Logic

Karan Kumar is a software engineer at Instart Logic. Previously, Karan developed and tested big data platforms at Couchbase and Aster Data. He holds an MS in information networking from Carnegie Mellon and a BS in computer engineering from NITK, Surathkal, India. When not speeding up the Web, he likes to spend time playing cricket (as a fast bowler) and riding bikes with his partner and rambunctious 15-month-old daughter.

Comments on this page are now closed.


Karan Kumar
06/22/2016 1:56pm PDT

Link to slides