Ads are annoying and intrusive and can compromise privacy, but, worst of all, they’re disastrous for website performance. Bruce Lawson outlines the performance gains Opera has made by deploying a native ad blocker in its flagship browsers, explains how Opera did it, and explores how the whole advertising ecosystem can (hopefully) improve.
Bruce Lawson evangelizes Open Web standards as Deputy CTO for Opera Software. Bruce was a member of the Web Standards Project and cowrote Introducing HTML5. Previously, he was frontend lead for the Solicitors Regulation Authority in the UK, a tarot card reader in Istanbul, a volunteer pharmacist in Calcutta, tutor to a Thai princess, and a movie actor in Mumbai. You can follow him on Twitter.
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