Training: June 20–21, 2016
Tutorials: June 21, 2016
Keynotes & Sessions: June 22–23, 2016
Santa Clara, CA

Making bad ads sad. Rad!

Bruce Lawson (Opera Software)
9:05am–9:20am Wednesday, 06/22/2016
Location: Mission City Ballroom
Average rating: ****.
(4.81, 16 ratings)

Ads are annoying and intrusive and can compromise privacy, but, worst of all, they’re disastrous for website performance. Bruce Lawson outlines the performance gains Opera has made by deploying a native ad blocker in its flagship browsers, explains how Opera did it, and explores how the whole advertising ecosystem can (hopefully) improve.

Photo of Bruce Lawson

Bruce Lawson

Opera Software

Bruce Lawson evangelizes Open Web standards as Deputy CTO for Opera Software. Bruce was a member of the Web Standards Project and cowrote Introducing HTML5. Previously, he was frontend lead for the Solicitors Regulation Authority in the UK, a tarot card reader in Istanbul, a volunteer pharmacist in Calcutta, tutor to a Thai princess, and a movie actor in Mumbai. You can follow him on Twitter.