Did you know the world’s leading ecommerce sites have blindspots that can pose major risks, such as cyber-security threats, data resell to competitors, and cart abandonment? This session will uncover these blindspots and expose how much is at risk. A single poorly-managed digital marketing technology is all it takes to create problems, and most companies have more than 70. Online businesses are beginning to realize that while digital marketing and advertising technology offers benefits, the costs often outweigh them. Following this session, CIOs, Heads of eCommerce, and Web Operation execs will be equipped to follow the best practices deployed by leading brands including IHG and Equifax when evaluating new third party vendors, and monitoring existing ones. Learn the benefits of third party technology management now, before it’s too late.
This session is sponsored by Ghostery Enterprise
Emily drives Ghostery, Inc.’s enterprise marketing and company database operations. Most recently Emily was VP, Product and Marketing at Audience Science where she led the company’s repositioning from an ad network into an industry-leading data management and media buying platform. Prior to that, Emily worked as an Analyst and VP Research Director at Forrester Research and as an Analyst at Jupiter Research, Emily delivered insightful guidance to global Fortune 100 brands as well as major media companies, agencies and technology companies. Emily’s background also includes running digital marketing for Martha Stewart Living Omnimedia, where she helped re-launch its web site as an advertising-based content site. She started her career as a delivery analyst at Advertising.com where she honed her quantitative understanding of the digital marketplace. Emily earned a bachelor’s degree from The Johns Hopkins University.
Norm Morrison is responsible for site reliability/performance strategy at Radial. Through the efforts of his extended team, Radial maintains an industry-leading level of availability and performance for the e-commerce properties hosted on the Radial platforms. Norm joined Radial in 2001 and has held various positions leading up to his current role including leading test automation, setting technology direction in the architecture organization, and heading up the Unix administration team during Radial’s early years of rapid growth. Radial has been known by many names over the years, starting with Global Sports in 1999, then GSI Commerce which was acquired by eBay Inc. in 2011, became eBay Enterprise in 2013 and was divested by eBay in 2015. In 2016 the company was renamed Radial.
Norm earned a bachelor’s degree in electrical engineering and a master’s degree in computer science, both from the University of Pennsylvania.
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