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Reimagining Application Delivery Controllers as Cloud Services

Marc Gaffan (Incapsula)
Murray Hill East

Application delivery controllers provide load balancing, acceleration, traffic shaping and other services that improve the performance, availability and security of web applications. But with more and more web application developers hosting their applications in the cloud, using application delivery hardware is often a non-starter.
This talk will discuss the architecture of a new type of service called the application delivery cloud. This new cloud service not only offers critical performance, availability and security capabilities to web application vendors, it goes beyond its hardware analog to deliver new capabilities that today’s applications require, including regional content policies and up-to-the-minute security intelligence. In this talk we will cover:

  • History of application delivery controllers
  • The application delivery cloud architecture
  • Accelerating global content delivery with an application delivery cloud
  • Geographic load balancing with an application delivery cloud
  • Why an application delivery cloud is better at stopping modern DDoS attacks
  • Crowdsourcing security using an application delivery cloud
    Examples of end customers and cloud infrastructure providers using an application delivery cloud will be used to illustrate the effectiveness of this new approach.

This session is sponsored by Incapsula

Photo of Marc Gaffan

Marc Gaffan


Marc has extensive experience in leading product marketing and management activities at leading security companies. Prior to founding Incapsula, he was Director of Product Marketing at RSA, EMC’s security division, where he was responsible for strategy and go to market activities of a $500M IT Security product portfolio.

Before that, Marc was the Director of Marketing for the Consumer Solutions Business Unit at RSA. While at RSA, he appeared before the US Congress, FDIC and Federal Trade Commission on cyber security and identity theft topics.

Marc holds a B.A. in Computer Science and Economics from Tel Aviv University and an M.B.A. from Recanati Graduate School of Business Administration.