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Creating a Culture of Quality: How to Sell Web Performance to Your Organization

Mehdi Daoudi (Catchpoint)
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(4.53, 15 ratings)

Think your company will only take performance seriously when you suffer a major outage, sales orders hit zero, and the CEO calls your department in a rage? If you’re right, you might not be around to say “I told you so.” If you want to sell web performance to your organization before it’s too late, we have a blueprint for enacting real change.

Having made this unique sell himself, Mehdi will share how he was able to close the deal and form the first division dedicated to buying, building, and deploying monitoring solutions at one of the world’s largest ad servers and exchanges.

Regardless of your title, company, or mission, you’ll take away valuable tips on how to inform your organization of the business value of performance, convince key stakeholders to make real changes to processes and infrastructure, and maintain an ongoing performance-driven culture.

Photo of Mehdi Daoudi

Mehdi Daoudi


Mehdi is the founder and CEO of Catchpoint, the fastest-growing Web Performance Monitoring Solution. The Catchpoint vision is to provide the best IT analytics & intelligence to help companies improve their end user performance and keep an eye on their infrastructure and vendors.

Before Catchpoint, Mehdi spent 10+ years at DoubleClick and Google, where he was responsible for Quality of Services, buying, building, deploying and using various internal and external monitoring solutions to keep an eye on the DART infrastructure delivering billions of transactions a day using thousands of servers, routers, and various other web performance systems.