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How The Huffington Post Stays Just Fast Enough

Mike Adler (The Huffington Post)
Performance
Regent
Average rating: ***..
(3.85, 20 ratings)
Slides:   1-PDF 

Within a few short years, The Huffington Post has grown its audience to 78 million monthly global unique visitors (comScore, August 2013). But the market for attention is extremely competitive and there is no guarantee that it will continue to grow so quickly. While page performance is rarely a primary concern for the chief decision makers, the engineering and analytic teams need to provide actionable information to guide the organization towards “good enough” performance.

Despite the stacks of evidence that demonstrate the real-world value of optimal page peformance, it is normal for any organization to struggle with questions about WHEN to invest in performance and HOW to achieve the best results. The answers to those questions are different for each media organization. A reliable solution requires participation from many teams: engineering can tell you what components are sources of poor performance; your analytics team can tell you when your performance is having a net negative impact on your traffic; the business and content teams can receive the feedback and then make the best decisions.

Mike Adler, Principal Systems Engineer at The Huffington Post, will describe how The Huffington Post strives to answers those questions. The case study will cover how to collect meaningful analytics about the value of performance for an individual site. This is essential to building cross-team consensus. Next, the presentation will include details about how The Huffington Post manages the impact of third party content, which is their primary source of performance issues. Mike will discuss the tooling which is essential because while ads and partnerships provide all the income, they are frequently hard to monitor and control.

Photo of Mike Adler

Mike Adler

The Huffington Post

Mike Adler is a generalist engineer who likes to work on tough problems. In 2013, he built a novel failover system that has drastically reduced downtime for www.huffingtonpost.com.