Perry Dyball

Perry Dyball
Ecommerce Operations Manager, Seatwave Ltd


Perry Dyball joined as Ecommerce Operations Manager in 2008. With over 20 years experience in the IT industry, he moved into Web Operations from strong DBA and Database Development roles at and His prior internet experience includes co-founding a software house serving UK Government departments and commercial operations such as Sony Music and

Areas of expertise include all aspects of web Infrastructure design and data centre management specialising in web optimization and capacity, F5 load balancing, web server farms and backend databases especially in a Microsoft .NET/SQL server environment.

His IT career started as a mainframe programmer working in local government and progressed though to technical project management for Datastream (now part of Thomson Reuters) where he built a number of stock market analysis systems. He then went on to serve the role of Euro Currency Implementation Manager for Thomson Electronic Settlements Group before moving into the internet arena.

He is a MBCS (Member British Computer Society) and co-organiser and active participant in the London Web Performance Meetup and London WebPerfDays groups.


Web Performance
Location: King's Suite - Balmoral Level: Intermediate
Perry Dyball (Seatwave Ltd)
Average rating: ****.
(4.25, 32 ratings)
Seatwave has grown from a start-up to a leading international ticket marketplace, but there have been a few bumps along the way. In this session, Seatwave will share the pain they had to experience before web performance was taken seriously across the whole company, the steps they took to improve performance, and the processes and systems they’ve put in place as they seek their Holy Grail. Read more.
Office Hours
Location: Office Hours (Table 2)
Perry Dyball (Seatwave Ltd)
Average rating: *****
(5.00, 2 ratings)


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