Real World RUM: A Case Study

Location: Westminster
Average rating: **...
(2.75, 8 ratings)

Are you using real user measurement to solve performance challenges on your web site? If you are, or if you’re even considering RUM, you don’t want to miss this session. Buddy Brewer, SOASTA VP Engineering and Jeroen Tjepkema, Founder & CEO, Measureworks will walk you through a case study of a European E-Commerce web site, showing how they implemented real user measurement and used the results to speed up load times and improve the customer experience for their shoppers. Along the way we’ll discuss implementation, analysis techniques, and how the performance team used RUM data to persuade and justify investments in changes that led to improved performance.

At the end of our session we will show you how to set up SOASTA mPulse Lite, a free version of the Real User Measurement tool that was used by the web site in the case study.

This session is sponsored by SOASTA

Photo of Buddy Brewer

Buddy Brewer


Buddy Brewer is the senior VP of products at SOASTA, where he leads strategic initiatives for all SOASTA products, including DOC, CloudTest, TouchTest, Data Science Work Bench, and mPulse, a real-user measurement tool that tells you how long people are waiting on your site and how it is impacting their behavior. Buddy has been helping some of the largest sites on the Web solve their performance challenges since 2001. Prior to SOASTA, Buddy cofounded LogNormal, the first company to put measuring real users first in the crowded space of performance monitoring tools. LogNormal was acquired by SOASTA in 2012.

Photo of Jeroen Tjepkema

Jeroen Tjepkema


Jeroen Tjepkema is a serial entrepreneur and founder of @GrowthTribe, @MeasureWorks, a startup mentor and public speaker. With MeasureWorks the focus is on speed, usability and analytics. With GrowthTribe he enables companies to find their zero day exploit and build sustainable growth engines. As startup mentor he helps companies accelerate their quest for the right online strategy and product market fit. Next to this, Jeroen is a regular speaker and active in (co-)organizing events such as Startup&Measure, Dutch Web Performance meetup and Webperfdays Amsterdam. Connect with Jeroen on linkedin.


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