Keynote Systems Web Monitoring and Load Testing Making Online Revenues at Vodafone Robust

Location: Bleinheim Room/Palace Suite Level: Non-technical

Donald Foss, Director Global Testing Services, Keynote Systems, Inc., will moderate this presentation and introduce how Keynote Systems’ products, which have influenced the scene behind the Internet for more than 19 years. Keynote offers the world’s largest on – demand performance monitoring and testing infrastructure for Web and mobile sites comprised of over 7,000 measurement computers and mobile devices in over 275 locations around the world that enable companies to continuously improve the online and mobile experience. He will introduce two projects at Vodafone and NETRADA that relied on this infrastructure for their success.

Ed Fletcher, Head of Online Optimization at Vodafone Group Services, will focus on the quick setup of the Online Performance program at Vodafone. Aimed at long term customer – centric performance, the performance program at Vodafone spans 19 markets and monitors multiple, typical online transactions across multiple web pages. The presentation of this project at Vodafone shows how key performance data has resulted in improved performance results across the board.

This session is sponsored by Keynote Systems

Photo of Donald Foss

Donald Foss

Keynote Systems

Donald Foss has 15 years of Operations experience and 8 years of Performance Testing experience. He designed the original load testing cluster system for Velogic, a start-up company acquired by Keynote Systems Inc. in 2000. At Keynote, Donald manages the consulting team responsible for delivering Keynote Global Testing Services, which performs load-testing and performance tuning work for companies with heavily trafficked Web sites. Earlier he was a Network Engineer at Wyeth Labs, supporting a wide variety of server and networking platforms, and a Senior Systems Analyst with Allergan. He holds the RHCE certification, and graduated from the University of Phoenix.

Photo of Ed Fletcher

Ed Fletcher

Vodafone Group Services

Enterprise Architect and Principal Manager with the Vodafone Global Technology organisation. Prior to joining Vodafone I was a senior presales consultant for IBM UK.

15 years of experience in application and integration architecture, technical governance, and program delivery across several industry sectors, but primarily in Telecommunications. I have delivered a wide variety of solutions including multi-national and multi-million pound programs to both budget and time, carrying out management and technical delivery roles. Before specialising in Architecture, I had 10 years experience in system software development, performance analysis and testing in technical delivery and management roles.

I have both breadth and depth of experience with many key technologies, specifically Virtualisation, Online, Service Oriented Architecture and Integration. I have also delivered solutions covering eCommerce, CRM, Billing, and Retail.

Photo of Joachim Schneider

Joachim Schneider


Joachim Schneider, Director Software Engineering, NETRADA – Mr. Schneider outlines how Keynote products in web performance management and web load testing were incremental to stem heavy weight online sales promotions for NETRADA’s clients and customers. Online sales promotions generate peak loads exceeding normal traffic by 100% to 200%. It was incremental for NETRADA – responsible for the online set up, performance and availability – to launch real world tests and performance measures before going live.

NETRADA the leading full -service eCommerce solution provider for fashion & lifestyle has established itself as exclusive partner for renowned European and American brands such as Puma, Hugo Boss, C&A and Görtz.


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