Performance Automation 101

Web Performance
Location: Hall 1 A Level:
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By now we all have become aware that faster websites equal to more pageviews, visitors and revenue. In order to optimize web performance most of you have adopted and put to practice the “14 rules for creating high performance websites”. However important it may be, IT organizations don’t necessarily have the resources, time or money available to devote themselves to continuous fine-tuning their web performance. But there’s still the need to optimize and improve.

It’s time to look for a “steve-in-a-box” approach, automation of web performance optimization. But where to start, what is the ideal type of product or implementation for me? What will it cost or save me? In this session we will cover every aspect of performance automation and more. We will cover:

  • Automated vs Manual optimization
  • Current available automated solutions
  • Build a business case: How to determine what works best for your site?
  • Benchmark results of automated solutions, including comparison of: overall performance between vendors, by different types of sites and by supported optimization techniques (spriting, concat scripts, data: URI images, etc.)
  • Tips & Tricks for implementing performance automation within your organization

All test data will be shared publicly, including detailed overview of test setup.

Photo of Jeroen Tjepkema

Jeroen Tjepkema


Jeroen Tjepkema is the co-founder and CEO of MeasureWorks, providing web performance management solutions. MeasureWorks measures, analyzes and improves the end user experience of retail, financials, travel agencies and other online services. For all, their online services are perceived as mission critical to reach their business goals. By observing their visitors closely, we find out how user experience impacts conversion. And then enable our customers to manage their online presence proactively.

Prior to MeasureWorks, Jeroen worked as a principal analyst and program manager for several European enterprise companies, from the roll-out of cable internet and digital television in the late ’90s to the development and implementation of one of the largest online banking solutions in Europe. For more info check LinkedIN:



  • ip-label
  • Compuware Corporation
  • dynaTrace
  • Keynote Systems
  • New Relic
  • Citrix Systems
  • Google
  • Apica
  • AppDynamics
  • CDNetworks
  • Cotendo
  • Dyn Inc.
  • ImmobilienScout24
  • Spil Games
  • Dyn Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Gloria Lombardo at

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