The Relationship Between Faster Mobile Sites and Business KPIs: Case Studies from the Mobile Frontier

Web Performance
Location: Hall 1 B/C Level:
Average rating: ***..
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If you’ve been looking for compelling data that will help you make a case for investing in mobile performance, this session is a must-see.

Mobile web users are demanding. 85% say they expect sites to download at least as quickly on their mobile devices as they do on their home computers. Almost half say that poor performance makes them less likely to return to the site. And one third say they would visit a competitor’s site next. Yet despite high user expectations, m-commerce sites continue to lag in performance, with the average site taking more than 9 seconds to load.

Despite the technical constraints of delivering speedy mobile websites, some companies are emerging as leaders. But significant data is still hard to come by. To fill this gap, Joshua has dived into Strangeloop’s customer analytics to evaluate the relationship between performance improvements and business KPIs for m-commerce sites.

In this session, Joshua will present brand-new data in detailed case studies that show how real-world companies have optimized the performance of their mobile sites, and as a result have experienced dramatic improvements in key performance indicators such as:

  • Page views
  • Conversions
  • Cart size
  • Revenue

Attendees will walk away with a clear before-and-after picture that shows why speed is a critical factor in mobile success.

Photo of Joshua Bixby

Joshua Bixby

Strangeloop Networks

As president of Strangeloop Networks – a leader in providing web content optimization (WCO) solutions to companies like Petco, Travelocity and O’Reilly Media – Joshua examines acceleration issues from a broad range of perspectives, from technical to human factors. Prior to founding Strangeloop, he co-founded and served as President and CEO of IronPoint Technology, helping lead the company to successful acquisition by The Active Network in 2006. Joshua also served as Senior Vice President, Marketing and Product Development, at NTS Internet Solutions, after having held senior marketing and product roles at MNK and GRAPAD.

Bulletin

Bulletin

  • ip-label
  • Compuware Corporation
  • dynaTrace
  • Keynote Systems
  • New Relic
  • Citrix Systems
  • Google
  • Apica
  • AppDynamics
  • CDNetworks
  • Cotendo
  • Dyn Inc.
  • ImmobilienScout24
  • Spil Games
  • Dyn Inc.

For information on exhibition and sponsorship opportunities at the conference, contact Gloria Lombardo at glombardo@oreilly.com

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