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DevOps by Design, or How APIs and Cats are Both Awesome

Stephen Fishman (MuleSoft), Robert Tanzola (, Abelardo Gonzalez (Keynote Systems)
Grand Ballroom E
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Slides:   1-ZIP 

Both the UX and the DevOps movements spring from a qualitative desire to respect individuals, both in and out of an enterprise. When IT leverages the UX “design” ethos, adoption and the value of DevOps contributions to the enterprise accelerates. It can also begin to heal the rift between design/UX and IT.

This talk takes a look at the journey shifting IT at Autotrader to a design-minded DevOps discipline. We explore the tensions that arise within well-monetized media sites—the constant struggle to serve more ads and other monetized pieces of content (which represent revenue) while finding ways to get milliseconds out of the infrastructure. We examine examples of successes, including tooling, that “automates transparency” on performance and elevates executive awareness around the tradeoffs between revenue streams, audience satisfaction, and key business value metrics.

This session is sponsored by Keynote

Photo of Stephen Fishman

Stephen Fishman


Stephen Fishman has been working with enterprises both as an employee and a consultant for 25 years. Stephen has studied with and practiced alongside many industry leading technologists, business strategists and user experience professionals. Stephen is currently a Principal Customer Success Architect for MuleSoft and contributes feature articles on, and Medium. Stephen is devoted to helping IT professionals to learn how to create large change in medium to large enterprises.

Specialties: Program director, innovation and change evangelist, platform management, writer, software architect, information architect, site developer, creative concept generation, product management, development team lead, project management, jad facilitation, user research, usability assessments, gathering needs assessments, high level technical designs, generating technical and business specifications, designing work-plans, resource allocation and direction, quality assurance, estimation

Photo of Robert Tanzola

Robert Tanzola

Photo of Abelardo  Gonzalez

Abelardo Gonzalez

Keynote Systems

Abelardo Gonzalez is the Director of Product Management for Monitoring at Keynote focusing on identifying disruptive trends and innovative product initiatives in the enterprise. His primary responsibilities include leading Keynote’s Web and Mobile Web Active monitoring as well as the Real User Monitoring products.

Abelardo is a leading expert in web and mobile performance with over 13 years of industry experience. He holds a masters degree from Governors State University, and earned his Bachelor of Arts degree from St. Edward’s University. Abelardo regularly contributes to technology publications such as Internet Retailer & Hospitality Technology Magazine. Follow him on Twitter:@abelg78