Etsy developed its capability for continuous delivery for operational reasons, but as our analytical capabilities improved it also served as the foundation for continuous experimentation. Etsy product teams shipped over 400 experiments in 2013 – many of these were failures. This is a good thing, as it allows us to focus on the changes that are winners, but it can present challenges to the performance and front-end infrastructure teams as we adapt to optimizing for “throwaway-ability”. Seth will talk about some of the tools and techniques we’ve developed to manage these challenges, facilitating rapid experimentation while maintaining high performance.
Seth will also talk about how the performance team itself uses our experiment infrastructure to validate changes and help build a case for performance optimization.
Seth Walker is championing performance and front-end ops at Etsy.
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