Kyle Rush

Kyle Rush
Deputy Director of Frontend Development, Obama for America

Website | @kylerush

I work on web apps and focus most of my efforts on optimizing the user experience. That means I get too much excitement of making things load faster, optimizing for conversions with a/b and multivariate tests and using analytic data to improve how users interact with web apps.

Most recently I was the Deputy Director of Frontend Web Development at Obama for America. While working for the President I managed much of the technical aspects of the $690 million we raised in 20 months. Our team created a new online donation platform from scratch that improved page load time by 60%, resulting in a 14% conversion increase, a difference of more than $34,000,000 in revenue. We executed over 500 a/b and multivariate tests which increased donation conversions by 49% and acquisition conversions by 161%. We also architected and launched Quick Donate, the first single click donation platform for web, email and SMS in the non-profit/political world which had 1.5 million users and raised $115 million in a little over 10 months. Quick Donate was Mashable’s biggest innovation in politics and government for transforming political fundraising in 2012.


Web Performance, Mission City Ballroom
Kyle Rush (Obama for America)
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The Obama engineering team created a new fundraising platform from the ground up with performance as a primary goal. It was 60% faster than the previous platform. When tested against each other the new platform converted 14% better, a more than $34.7 million difference during the life of the platform. Read more.


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