Kyle Rush

Kyle Rush
Deputy Director of Frontend Development, Obama for America

Website | @kylerush

I work on web apps and focus most of my efforts on optimizing the user experience. That means I get too much excitement of making things load faster, optimizing for conversions with a/b and multivariate tests and using analytic data to improve how users interact with web apps.

Most recently I was the Deputy Director of Frontend Web Development at Obama for America. While working for the President I managed much of the technical aspects of the $690 million we raised in 20 months. Our team created a new online donation platform from scratch that improved page load time by 60%, resulting in a 14% conversion increase, a difference of more than $34,000,000 in revenue. We executed over 500 a/b and multivariate tests which increased donation conversions by 49% and acquisition conversions by 161%. We also architected and launched Quick Donate, the first single click donation platform for web, email and SMS in the non-profit/political world which had 1.5 million users and raised $115 million in a little over 10 months. Quick Donate was Mashable’s biggest innovation in politics and government for transforming political fundraising in 2012.

Sessions

Web Performance, Mission City Ballroom
Kyle Rush (Obama for America)
Average rating: ***..
(3.34, 157 ratings)
The Obama engineering team created a new fundraising platform from the ground up with performance as a primary goal. It was 60% faster than the previous platform. When tested against each other the new platform converted 14% better, a more than $34.7 million difference during the life of the platform. Read more.

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