The Critical Path to Web Performance: Real Users' Footsteps

Aaron Rudger (Keynote LLC), Kenneth Harker (Keynote Systems, Inc.), David Azaria (Keynote Systems, Inc.)
Sponsored, Ballroom F
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At Velocity, we all share a common interest in making our Web and mobile sites robust and reliable for users. For some, this may be an altruistic pursuit. But for most, it’s because we know our business grows when customers can quickly engage and transact. So how do we ensure that these transactions are performing their best for the users experiencing them?

Scripting a synthetic measurement of multiple pages can help answer this question. But it doesn’t tell you what your site’s performance is as experienced by your actual visitors. And looking at real user data one page at a time won’t tell the whole story either.

Learn how Keynote is thinking about the challenges of looking beyond the lens of individual page performance, and through the footsteps of real users to measure performance for important transactions. Highlights will include:

  • Understanding the variations in user behavior and site navigation
  • How dependencies between pages can impact user experience
  • Difference approaches to modeling and aggregating real user paths

This session is sponsored by Keynote Systems

Photo of Aaron Rudger

Aaron Rudger

Keynote LLC

Aaron Rudger is a Senior Marketing Manager for Web Performance at Keynote Systems where he leads advocacy for Keynote’s Web and mobile monitoring solutions. His ideas and commentary on improving the online experience have been featured in blogs and publications including Internet Retailer, VentureBeat, Investors Business Daily and NBC News. Aaron has more than 15 years of experience in the CRM, IT Management and eCommerce industries holding key roles BMC Software, Remedy Corporation and iPrint.com.

Photo of Kenneth Harker

Kenneth Harker

Keynote Systems, Inc.

Ken Harker is a Senior Performance Consultant at Keynote Systems, where he leads the performance consulting practice for the mobile-optimized web. Ken works with enterprise customers in the banking, finance, insurance, retail, media, auto, and travel industries to help them improve the performance of their mobile web user experience. Ken has 13 years’ experience in the internet performance industry, including 9 years with Keynote Systems.

David Azaria

Keynote Systems, Inc.

David heads web application development at Keynote Systems, Inc. He also manages design and usability. David holds a B.S. in Computional Engineering from the University of California, Berkeley.

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