Office Hour with Aaron Kulick & Cliff Crocker

Cliff Crocker (Akamai), Aaron Kulick (Xiphoid Industries)
Office Hours Exhibit Hall (Office Hours C)
  • R.U.M. (Real User Monitoring)
  • Analytics
  • Visualization Libraries
  • Dashboards, SLAs, & “The Business”
Photo of Cliff Crocker

Cliff Crocker


Cliff Crocker, formerly the VP of product for SOASTA, Inc. where he focused on performance monitoring of web and mobile applications, previously led the performance, reliability, and site analytics initiatives for @WalmartLabs.

Cliff is also an active participant in the web performance community, evangelizing the importance of correlating performance metrics with business intelligence to drive development efforts within e-commerce.

Aaron Kulick

Xiphoid Industries

Aaron Kulick is a guerilla engineer and technical mercenary. He first came to the web performance community thinking it was just another data point in his previous life as systems engineer, but quickly found himself moonlighting on projects linking synthetic performance and browser automation with real user monitoring (R.U.M.).

Aaron is also the organizer and founder of, the “unconference” conference that brings the web performance community together, in addition to the San Francisco & Silicon Valley Web Performance Group ( He tweets occasionally as GoFastWeb.


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