Office Hour with Aaron Kulick & Cliff Crocker

Cliff Crocker (Akamai), Aaron Kulick (Xiphoid Industries)
Office Hours Exhibit Hall (Office Hours C)
  • R.U.M. (Real User Monitoring)
  • Analytics
  • Visualization Libraries
  • Dashboards, SLAs, & “The Business”
Photo of Cliff Crocker

Cliff Crocker


Cliff Crocker is a product line director at Akamai Technologies, where he spends his time building product strategy for performance analytics. Previously, he was vice president of product at SOASTA and engineering leader for the performance, reliability, and site analytics initiatives at @WalmartLabs. Cliff is an active contributor in the web performance community, evangelizing the importance of speed as it relates to user behavior and ultimately business ROI. In his spare time, he enjoys skiing in the mountains of Colorado, where he resides with his wife and two boys.

Aaron Kulick

Xiphoid Industries

Aaron Kulick is a guerilla engineer and technical mercenary. He first came to the web performance community thinking it was just another data point in his previous life as systems engineer, but quickly found himself moonlighting on projects linking synthetic performance and browser automation with real user monitoring (R.U.M.).

Aaron is also the organizer and founder of, the “unconference” conference that brings the web performance community together, in addition to the San Francisco & Silicon Valley Web Performance Group ( He tweets occasionally as GoFastWeb.


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