Software Launch Failures: The Good Parts

Kate Matsudaira (SEOmoz)
Operations, Velocity Culture Ballroom EFGH
Average rating: ****.
(4.11, 9 ratings)

Overview and extended descriptions of the presentation:
We learn the most from mistakes, so being part of an unsuccessful product launch can be invaluable in teaching us how to launch software better. Launches fail for many reasons – unexpected load, bugs that only appear in production, abuse, and so on. There is much information available on how to prepare for launches, but what do we do when everything falls apart?

This talk will cover tools for surviving the worst, and making the most of it. We’ll look at post-launch checklists to help recover rapidly, managing expectations to instill confidence in your customers and management, keeping up team morale, and successful post-mortems.

You will come away with a solid understanding of how to improve your product launches, as well as communication and process ideas that will help you in both operational and leadership roles on any software team.

Photo of Kate Matsudaira

Kate Matsudaira


Kate Matsudaira fills the role as Vice President of Engineering at SEOmoz where she is responsible for managing the core technology team. Prior to SEOmoz, she filled the role of VP Engineering at another startup, Delve Networks (acquired by Limelight). At Delve she helped create and monetize a very large distributed system used for online video delivery and video search. Prior to that she worked in at other leading technology companies like, Microsoft, and Sun Microsystems.
Kate has extensive knowledge of building large scale distributed web systems, web services, and search. Kate has a B.S. in Computer Science from Harvey Mudd College, and has completed graduate work at the University of Washington in both Business and Computer Science (M.S.).

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Jim Sokoloff
06/16/2011 7:03am PDT

Most entertaining slide pictures by FAR! Actual content was also good, but pics added to the audience attention on stage instead of on twitter, etc.

Picture of Kate Matsudaira
Kate Matsudaira
05/19/2011 4:58am PDT

That is actually a pretty awesome, pre-launch checklist :) I am still working on my presentation, but I am compiling lots of great ideas, but you should definitely come and contribute if you additional ones :) Either way we should be sure to connect at the conference!

Picture of Stephen Thair
Stephen Thair
05/18/2011 5:49am PDT

Hi Kate,

I’m curious to know to how many ideas we have in common?

cheers, Steve

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