Ismail Elshareef

Ismail Elshareef
Principal Architect, Edmunds, Inc.

Website | @codeish

Ismail has been a web engineer for over fifteen years working on architecting and developing web applications and solutions for government, entertainment, media and automotive industries. While working at Ticketmaster’s Cottonblend, Ismail was the Chief Architect and Engineer behind the Bunnyfarm CMS project that currently drives and manages sites like The Troubadour, Viejas Entertainment, The Pasadena Civic and As the Director of Front-End Engineering at, he worked with sharp and ambitious engineers on setting and executing a vision for frontend development based in quality, performance and pushing the proverbial technology envelop. Part of Ismail’s job is to evaluate 3rd-party widgets to determine their impact on site performance and functionality as well as leading the Open Platform initiative at


Web Performance Ballroom AB
Ismail Elshareef (Edmunds, Inc.)
Average rating: ***..
(3.44, 9 ratings)
Ads are painful to deal with, but they pay the bills. Ismail Elshareef will share the lessons he learned on how to lessen the impact of third-party components, including ads, on site's performance. At Edmunds, they have iterated over multiple solutions until they found an optimal one that works and they'd like to share that with you. Read more.

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