Tony Ralph

Tony Ralph
Ad Quality Architect, Yahoo!

Website

An 8 year Yahoo! veteran, I have worked directly with display ad delivery
for the last 4. One aspect of this work is the monitoring and analysis of
3rd Party ad quality and performance. This work has helped lead to the
formation of an IAB Working Group with other major publishers on ad
performance.

Sessions

Web Performance Ballroom AB
Tony Ralph (Yahoo!)
Average rating: ***..
(3.45, 11 ratings)
Display advertisements often violate the criteria for optimal web page performance. This discussion will portray why this is often the case by taking a look at the array of entities that can be involved with the creation, delivery and tracking of display ads. Read more.

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  • Google
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