Velocity 2010 Schedule

Below are the confirmed and scheduled talks at Velocity 2010 (schedule subject to change).

Customize Your Own Schedule

Create your own Velocity schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Ballroom AB
Add A Day in the Life of Facebook Operations to your personal schedule
1:45pm A Day in the Life of Facebook Operations Tom Cook (Dropbox)
Add Psychology of Performance to your personal schedule
2:30pm Psychology of Performance Stoyan Stefanov (Facebook)
Add Change Management: A Scientific Classification to your personal schedule
3:50pm Change Management: A Scientific Classification Andrew Shafer (Pivotal)
Add The Upside of Downtime: How to Turn a Disaster Into an Opportunity to your personal schedule
4:35pm The Upside of Downtime: How to Turn a Disaster Into an Opportunity Lenny Rachitsky (Webmetrics/Neustar)
Add Removing the Human SPOF to your personal schedule
5:20pm Removing the Human SPOF Justin Huff (Google, Inc), Tim Wilfong (thePlatform)
Ballroom CD
Add Getting Fast: Moving Towards a Toolchain for Automated Operations to your personal schedule
1:00pm Getting Fast: Moving Towards a Toolchain for Automated Operations Lee Thompson (Lee Thompson), Alex Honor (ControlTier open source automation project)
Add Delivering Video at Scale  to your personal schedule
3:50pm Delivering Video at Scale Simon Frost (Veenoct Ltd)
Add The Infrastructure Philharmonic: How Out of Tune are Your Operations? to your personal schedule
4:35pm The Infrastructure Philharmonic: How Out of Tune are Your Operations? John Willis (Enstratius), Damon Edwards (DTO Solutions)
Add How the Top Social Games Scale on the Cloud to your personal schedule
5:20pm How the Top Social Games Scale on the Cloud Thorsten von Eicken (RightScale, Inc)
Add Cloud Autoscaling in Enterprise Computing to your personal schedule
5:40pm Cloud Autoscaling in Enterprise Computing George Reese (enStratus Networks LLC)
Add Welcome to your personal schedule
8:30am Plenary
Room: Ballroom ABCD
Welcome Steve Souders (SpeedCurve), Jesse Robbins (Orion Labs)
Add Datacenter Infrastructure Innovation to your personal schedule
8:40am Plenary
Room: Ballroom ABCD
Datacenter Infrastructure Innovation James Hamilton (Amazon Web Services)
Add Speed Matters to your personal schedule
9:10am Plenary
Room: Ballroom ABCD
Speed Matters Urs Hölzle (Google)
Add From Browsers to Mobile Devices: The End User Experience Still Matters to your personal schedule
9:40am Sponsored by Keynote
Room: Ballroom ABCD
From Browsers to Mobile Devices: The End User Experience Still Matters Vik Chaudhary (Keynote), Nisheeth Mohan (Keynote Systems)
Add Lightning Demos to your personal schedule
10:40am Plenary
Room: Ballroom ABCD
Lightning Demos Andreas Grabner (Dynatrace), John J. Barton (IBM), Stoyan Stefanov (Facebook), Bryan McQuade (Google)
Add O'Reilly Radar to your personal schedule
11:15am Plenary
Room: Ballroom ABCD
O'Reilly Radar Tim O'Reilly (O'Reilly Media, Inc.)
Add Don't Let Third Parties Slow You Down to your personal schedule
11:45am Sponsored by Google
Room: Ballroom ABCD
Don't Let Third Parties Slow You Down Arvind Jain (Google), Michael Kleber (Google)
209/210
Add Stupid Web Caching (and Other Intermediary) Tricks to your personal schedule
1:00pm Stupid Web Caching (and Other Intermediary) Tricks Mark Nottingham (Akamai)
Add The Web: One Platform, Unlimited Innovation  to your personal schedule
1:45pm The Web: One Platform, Unlimited Innovation Jay Sullivan (Mozilla)
Add Rails 3: Even Faster By Default to your personal schedule
2:30pm Rails 3: Even Faster By Default Yehuda Katz (Tilde Inc)
Add Keeping Track of Your Performance Using Show Slow to your personal schedule
4:35pm Keeping Track of Your Performance Using Show Slow Sergey Chernyshev (NY Web Performance Meetup)
Add Forcing Gzip Compression to your personal schedule
4:48pm Forcing Gzip Compression Andy Martone (Google)
Add Continuous Performance Optimization to your personal schedule
5:01pm Continuous Performance Optimization Patrick Lightbody (New Relic)
Add TCP and the Lower Bound of Web Performance to your personal schedule
5:20pm TCP and the Lower Bound of Web Performance John Rauser (Snapchat)
Add Wednesday Night BoFs to your personal schedule
7:30pm Birds of a Feather Sessions
Room: Napa 1, 2 or 3
Wednesday Night BoFs
9:55am Morning Break
Room: Exhibit Hall - Ballroom EF
3:10pm Afternoon Break
Room: Exhibit Hall - Ballroom EF
Add Exhibit Hall Reception to your personal schedule
6:00pm Exhibit Hall Reception
Room: Exhibit Hall - Ballroom EF
Exhibit Hall Reception
12:00pm Lunch
Room: Pool Area
1:00pm-1:40pm (40m) Velocity Culture, Web Performance
Performance Impact, Part Two: More Findings from the Front Lines of Web Acceleration
Joshua Bixby (Strangeloop Networks)
Last year at Velocity, Hooman Beheshti presented the findings from phase one of Strangeloop’s long-term research into the relationship between web performance and business benefits. The results were also published in Watching Websites. Since then, we’ve received a barrage of questions from the web performance community, which fueled phase two of our study.
1:45pm-2:25pm (40m) Operations, Velocity Culture
A Day in the Life of Facebook Operations
Tom Cook (Dropbox)
A look at the tools and practices used at Facebook to support the #2 site in the world.
2:30pm-3:10pm (40m) Velocity Culture, Web Performance
Psychology of Performance
Stoyan Stefanov (Facebook)
Running PageSpeed - all checks. YSlow - A. So what's next to do? Well, you can cheat! You know that time is relative - one hour with your mother-in-law feels much longer than one hour on the beach. The same way you can bend the perception of the page loading time and make the page feel faster, even though the RTT is the same.
3:50pm-4:30pm (40m) Operations, Velocity Culture
Change Management: A Scientific Classification
Andrew Shafer (Pivotal)
Change management is the combination of process and tools by which changes are made to production systems. Approaches range from cowboy style, making changes to the live site, to complex rituals with secret incantations, coming full circle to continuous deployment. This presentation will highlight milestone practices along this spectrum, establishing a matrix for evaluating deployment process.
4:35pm-5:15pm (40m) Operations, Velocity Culture
The Upside of Downtime: How to Turn a Disaster Into an Opportunity
Lenny Rachitsky (Webmetrics/Neustar)
The only sure thing about your site is that it will someday go down. More importantly, thanks to Twitter the news of that downtime will not stay a secret for long. What matters now is how you respond to that downtime. A little preparation up front, a focus on transparency, and authentic communication are the keys to surviving downtime with your reputation intact.
5:20pm-6:00pm (40m) Operations, Velocity Culture
Removing the Human SPOF
Justin Huff (Google, Inc), Tim Wilfong (thePlatform)
The story of how Picnik removed a single point of failure by doubling it's operations staff from one person to two. We'll talk about when we made the move and how it worked out.
1:00pm-1:40pm (40m) Operations
Getting Fast: Moving Towards a Toolchain for Automated Operations
Lee Thompson (Lee Thompson), Alex Honor (ControlTier open source automation project)
From the UNIX operating systems to development tools, toolchains are a part of our daily lives. As the complexity and pressures of modern web operations have mounted, the need for a toolchain for automated operations is even more evident. Join us as we examine these emerging toolchains and their reference open source implementations.
1:45pm-2:25pm (40m) Operations
Apache Traffic Server - HTTP Proxy Server on the Edge
Leif Hedstrom (Apple)
Apache Traffic Server is an Open Source project implementing a caching HTTP proxy server, donated to the Apache Foundation by Yahoo! We will examine the technical details behind TS, and three ways TS is used to speed pageload times for a very large website.
2:30pm-3:10pm (40m) Operations
Drizzle: A Database Designed for Operations
Monty Taylor (HP)
Drizzle is MySQL redesigned to work in the modern world. One of the most important parts of that is designing for huge deployments and all of the operational and logistical challenges associated with that. Come and hear what we're doing to make your life easier!
3:50pm-4:30pm (40m) Operations
Delivering Video at Scale
Simon Frost (Veenoct Ltd)
Users have high expectations of what an online video experience should be that current technologies cannot always meet. This talk explains how to choose the right platform to deliver video at scale and ensure the best possible user experience.
4:35pm-5:15pm (40m) Operations
The Infrastructure Philharmonic: How Out of Tune are Your Operations?
John Willis (Enstratius), Damon Edwards (DTO Solutions)
In an orchestra, people with differing talents, timing, responsibilities, and tools all somehow come together to make a symphony. Is the task of achieving highly efficient and reliable IT operations all that different? In this light-hearted session based on real world examples, we'll examine the culture and tooling of highly effective and well orchestrated web operations.
5:20pm-5:40pm (20m) Operations
How the Top Social Games Scale on the Cloud
Thorsten von Eicken (RightScale, Inc)
This session will focus on best practices for scaling websites on the cloud using real-world case studies, including examples of how some of the top social games on the Web have used cloud computing to enable rapid, cost-effective growth.
5:40pm-6:00pm (20m) Operations
Cloud Autoscaling in Enterprise Computing
George Reese (enStratus Networks LLC)
An examination of the issues that auto-scaling generates in the realm of enterprise cloud computing. This session will cover how the role of capacity planning changes, using multiple clouds to support cloud-bursting and cross-cloud scaling, and finally implementing financial controls into your autoscaling management.
8:30am-8:40am (10m) Keynotes
Welcome
Steve Souders (SpeedCurve), Jesse Robbins (Orion Labs)
Jesse Robbins and Steve Souders welcome you to Velocity Conference 2010.
8:40am-9:10am (30m) Keynotes
Datacenter Infrastructure Innovation
James Hamilton (Amazon Web Services)
This talk inventories high-scale service infrastructure costs and some of the innovations driven by optimizing for work done by joule and work done per dollar.
9:10am-9:40am (30m) Keynotes
Speed Matters
Urs Hölzle (Google)
It is possible that, working together, browsing the Web can be as fast as turning the pages in a book. This session describes initiatives for achieving this including faster browsers and improvements in TCP, DNS, SSL, and HTTP.
9:40am-9:55am (15m) Keynotes
From Browsers to Mobile Devices: The End User Experience Still Matters
Vik Chaudhary (Keynote), Nisheeth Mohan (Keynote Systems)
Keynote’s demos at Velocity demonstrate how you can improve your end-user’s experience for the next generation of Internet content, applications and services – the “Next Web”.
10:40am-11:15am (35m) Keynotes
Lightning Demos
Andreas Grabner (Dynatrace), John J. Barton (IBM), Stoyan Stefanov (Facebook), Bryan McQuade (Google)
Demos from dynaTrace, Firebug, YSlow, and Page Speed.
11:15am-11:45am (30m) Keynotes
O'Reilly Radar
Tim O'Reilly (O'Reilly Media, Inc.)
Tim O'Reilly shares his insights into the world of emerging technology, presenting his take on what matters most - and what will be most disruptive - to the tech community.
11:45am-12:00pm (15m) Keynotes
Don't Let Third Parties Slow You Down
Arvind Jain (Google), Michael Kleber (Google)
Ads, widgets and other third-party content bring many benefits to your web pages and users. However, they often slow down your pages. We’ll share data on how page speed is affected by such content. We’ll also discuss recent work at Google to make ads as fast as possible, and what site owners and third-party content providers can do to make sure pages are not slowed down by them.
1:00pm-1:40pm (40m) Web Performance
Stupid Web Caching (and Other Intermediary) Tricks
Mark Nottingham (Akamai)
You probably already set Expires headers, and maybe you use a CDN or have put an accelerator in front of your static images. But that's not all that Web intermediaries have to offer -- if you know where to look. Come along for a grab bag of techniques, tools and ways to (ab)use HTTP to the best (and occasionally worst) advantage.
1:45pm-2:25pm (40m) Web Performance
The Web: One Platform, Unlimited Innovation
Jay Sullivan (Mozilla)
In this session Jay Sullivan, Vice President of Mobile at Mozilla, will address the evolution of rich application development capabilities within the Web browser for mobile phones, including the performance and features of the JavaScript language, support for HTML5 and richer AJAX interactions and the ability to access device capabilities data from Web applications.
2:30pm-3:10pm (40m) Web Performance
Rails 3: Even Faster By Default
Yehuda Katz (Tilde Inc)
Since the beginning, Rails has focused its energies on providing simple defaults for client-side performance. By embracing conventions, Rails has enabled users to gain the benefits of best practices without having to fully understand all the details. Learn how Rails has historically provided fast defaults, and how Rails 3 (and beyond) takes that to a new level.
3:50pm-4:30pm (40m) Web Performance
Building Performance Into the New Yahoo! Homepage
Nicholas Zakas (Box)
In 2009, Yahoo! introduced an overhaul of its flagship site, www.yahoo.com. The move saw a shift from a mostly-static page to a dynamic, customizable, highly interactive page. What didn't change? Perceived performance by users. Learn the techniques that allowed a smooth transition for 100 million monthly users.
4:35pm-4:48pm (13m) Web Performance
Keeping Track of Your Performance Using Show Slow
Sergey Chernyshev (NY Web Performance Meetup)
Featured by Steve Souders at Velocity Fall 2009, Show Slow is an open source tool that helps keeping track of performance metrics gathered over time using Yahoo’s YSlow and Google's Page Speed Firefox extensions using web-based *ESTful beacons. It provides easy to understand graphical representation of metric changes over time that makes decision making quick and easy.
4:48pm-5:01pm (13m) Web Performance
Forcing Gzip Compression
Andy Martone (Google)
Google web search sees a lot of requests from modern browsers with a missing or mangled Accept-Encoding header. Google now tests these browsers' ability to understand compressed content, and if successful, sends gzipped responses back, resulting in a better user experience.
5:01pm-5:14pm (13m) Web Performance
Continuous Performance Optimization
Patrick Lightbody (New Relic)
Learn how open source tools and new standardization efforts make it easier to continuously measure your site's page performance. Get the latest info on a new collaboration between BrowserMob, WebPageTest.org, ShowSlow, WebMetrics, PageSpeed, and others as they create standard components and APIs for sharing and reporting on performance data.
5:20pm-6:00pm (40m) Web Performance
TCP and the Lower Bound of Web Performance
John Rauser (Snapchat)
Network latency, not bandwidth, dominates to-the-glass latency of many web applications. This talk explores the history and dark corners of TCP to examine how decisions made in the 1980s effect the speed of your applications today.
7:30pm-10:30pm (3h)
Wednesday Night BoFs
Birds of a Feather (BoF) sessions provide face to face exposure to those interested in the same projects and concepts. BoFs are happening Tuesday and Wednesday in the from 7:30p - 10:30p.
9:55am-10:40am (45m)
Break: Morning Break
3:10pm-3:50pm (40m)
Break: Afternoon Break
6:00pm-7:00pm (1h)
Exhibit Hall Reception
Visit the exhibitors, mingle with other attendees, and enjoy great refreshments and drinks at the evening reception.
12:00pm-1:00pm (1h)
Break: Lunch

For Velocity China sponsorship information for companies outside China, contact Yvonne Romaine at yromaine@oreilly.com.

  • Google
  • Strangeloop
  • Yahoo! Inc.
  • Dyn Inc.
  • Facebook
  • Schooner Information Technology
  • Tilera
  • AlertSite
  • AppDynamics
  • Aptimize
  • CDNetworks
  • Circonus
  • Cloudscaling
  • Clustrix
  • Coradiant
  • Dell
  • DTO Solutions
  • MaxiScale
  • Neustar
  • Nokia
  • NorthScale, Inc.
  • Shopzilla
  • Splunk
  • Virident
  • Zoompf
  • Neustar

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Download the Velocity Sponsor/Exhibitor Prospectus

Download the Media & Promotional Partner Brochure (PDF) for information on trade opportunities with O'Reilly conferences or contact mediapartners@ oreilly.com

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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