Display Ads and Page Performance: A Brief Tour of the Ad Ecosystem

Web Performance Ballroom AB
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Display advertisements often violate the criteria for optimal web page
performance. This discussion will portray why this is often the case by
taking a look at the array of entities that can be involved with the
creation, delivery and tracking of display ads. Attempts to improve the
industry will be chronicled along with some tactics which may apply if
display ads have ever compromised your page performance goals.

Photo of Tony Ralph

Tony Ralph

Yahoo!

An 8 year Yahoo! veteran, I have worked directly with display ad delivery
for the last 4. One aspect of this work is the monitoring and analysis of
3rd Party ad quality and performance. This work has helped lead to the
formation of an IAB Working Group with other major publishers on ad
performance.

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  • Google
  • Strangeloop
  • Yahoo! Inc.
  • Dyn Inc.
  • Facebook
  • Schooner Information Technology
  • Tilera
  • AlertSite
  • AppDynamics
  • Aptimize
  • CDNetworks
  • Circonus
  • Cloudscaling
  • Clustrix
  • Coradiant
  • Dell
  • DTO Solutions
  • MaxiScale
  • Neustar
  • Nokia
  • NorthScale, Inc.
  • Shopzilla
  • Splunk
  • Virident
  • Zoompf
  • Neustar

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