Time is Money - The Measurable Value of Performance by Design

Keynotes, Web Performance Ballroom ABCD
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Shopzilla is of the largest and most comprehensive comparison shopping networks on the planet. Each day millions of consumers shop for virtually anything via our websites Shopzilla.com, Bizrate.com and Beso.com and our publisher network. Delivering content to millions of users, thousands of times per second – FAST – is not just good for business, it’s a competitive advantage.As it turns out, time is Money.

From large eCommerce sites like Shopzilla, to major search engines such as Google and Bing, the industry has proven that faster web sites result in a better consumer experience, deeper engagement, and ultimately a boost to the bottom line. This talk will cover a detailed analysis of the business metrics that we’ve tied directly performance, including direct marketplace financials as well as the impact of performance on traffic acquisition (SEO and SEM).

Additionally, after taking our eye off the performance “ball”, Shopzilla’s flagship sites slowed from 1.5s to 4s on average. We’ll share:

  • Why we took our eye off the ball
  • The real financial costs of slowing down
  • The specific techniques we applied to make our sites fast again (from 4s to sub-second above the fold)
  • The process and technology framework we put in place to ensure this never happens again
Photo of Tim Morrow

Tim Morrow

Betfair

Tim Morrow is Head of Site Technology at Betfair, responsible for the delivery of Betfair’s next-generation web site platform, focusing on performance, availability and the capability to continuous deliver business value at a rapid pace.

Tim has over 11 years of experience leading teams to design and build websites and systems using Java and related technologies. Prior to joining Betfair, Tim worked as an Architect at Shopzilla delivering their consumer facing website platform. In addition, Tim has also worked at Qualcomm developing software to support the provisioning of mobile devices and delivery of applications to mobile devices in the Wireless Business Division. Tim also thrived in the entrepreneurial environment during years 2000-2004 of startup, Project.net . As a key contributor to the startup team, Tim designed and built hosted web applications for the fledgling company.

Born and raised in Northern Ireland, Tim obtained his BEng degree in Computer Science from Queens University in Belfast. Having spent 13 years in California, Tim recently moved his family to London for the opportunity at Betfair. In his free time, Tim can often be found reading, snowboarding or chasing after his two kids.

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Picture of Steve Souders
Steve Souders
05/19/2010 5:53am PDT

Last year’s Velocity theme was “impact of performance on the bottomline”. Bing, Google, AOL, and others delivered on that theme, but Phil Dixon’s keynote from Shopzilla (You Get What You Measure ) was stuff of legend. Never before had someone publicly released information about the impact of web performance optimization on revenue, advertising, page views, and servers. I’m incredibly psyched to have Tim here this year to talk about performance at Shopzilla over the past year, and reveal more stats on the correlation between performance and ecommerce.

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