Creating Cultural Change

Keynotes, Web Performance Ballroom ABCD
Average rating: ****.
(4.49, 61 ratings)

I present four case studies of cultural change, from a campaign at my office to get people to fill the coffee pot after taking the last cup, to an award winning advertising campaign.

Photo of John Rauser

John Rauser


John has been extracting value from large datasets for 15 years at companies ranging from hedge funds and small data-driven startups to retailing giant He has deep experience in the areas of personalization, business intelligence, website performance and real-time fault analysis. An empiricist at heart, John’s optimism and can-do attitude make “Just do the experiment!” his favorite call to arms.

Comments on this page are now closed.


David Yanacek
11/30/2010 9:15am PST

If you’re a fan of the coffee pot signs from the talk, I have made them available to the world in the form of a blog:

There are a lot more to signs to come!

Joel Weierman
06/24/2010 4:35am PDT

Great and inspiring presentation!!

Picture of Jon West
Jon West
06/24/2010 2:36am PDT

Excellent approach for championing performance in your organization.

Picture of Bjoern Kaiser
Bjoern Kaiser
06/24/2010 2:08am PDT

fresh and interesting presentation

Picture of Steve Souders
Steve Souders
05/19/2010 5:48am PDT

As I said elsewhere , John is the “Freakonomics person in web performance”. His insights from viewing data from different angels are engaging and powerful. I can’t wait to hear what he has to say about changing culture. Make sure to catch his other session, It’s Still The Latency, Stupid .

Picture of Rob Newby
Rob Newby
05/05/2010 5:55am PDT

cannot wait

For Velocity China sponsorship information for companies outside China, contact Yvonne Romaine at

  • Google
  • Strangeloop
  • Yahoo! Inc.
  • Dyn Inc.
  • Facebook
  • Schooner Information Technology
  • Tilera
  • AlertSite
  • AppDynamics
  • Aptimize
  • CDNetworks
  • Circonus
  • Cloudscaling
  • Clustrix
  • Coradiant
  • Dell
  • DTO Solutions
  • MaxiScale
  • Neustar
  • Nokia
  • NorthScale, Inc.
  • Shopzilla
  • Splunk
  • Virident
  • Zoompf
  • Neustar

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at

Download the Velocity Sponsor/Exhibitor Prospectus

Download the Media & Promotional Partner Brochure (PDF) for information on trade opportunities with O'Reilly conferences or contact mediapartners@

For media-related inquiries, contact Maureen Jennings at

To stay abreast of conference news and to receive email notification when registration opens, please sign up for the Velocity Conference bulletin (login required)

View a complete list of Velocity contacts