About Velocity 2010
Web Performance and Operations Conference

Experience Velocity | Who Should Attend | Velocity Kudos | Program Committee

Join us at Velocity, the O'Reilly conference dedicated to helping people build a better Internet that is Fast by Default.

Web companies, big and small, face the same challenges. Our pages must be fast, our infrastructure must scale up (and down) efficiently, and our sites and services must be reliable… without burning out the team. Velocity is the best place to learn from peers, exchange ideas with experts, and share best practices and painful lessons learned.

Why Attend

Build Faster Web Apps
The Velocity Conference provides you with real-world best practices for optimizing your web pages, specifically the performance of Ajax, CSS, JavaScript, and images. Even sites that had already been optimized can benefit, making for both a better customer experience and bottom line.

Quality Time with Experts
Take advantage of this rare opportunity to meet face to face with a cadre of industry leaders who are taking web performance and operations to the next level. Share ideas and get your toughest questions answered by the experts. Bring your team and your laptops, and leave with new insights.

Three Intense Days Devoted to Web Performance and Operations
Velocity packs a wealth of big ideas, know-how, and connections into three concentrated days. You'll be able to apply what you've learned immediately for high impact results and you'll come away prepared for what's ahead.

Experience Velocity

  • Three tracks covering the key aspects of web performance and operations in depth
  • Inspirational keynote presentations that bring clarity to thorny issues
  • Hundreds of web developers, sys admins, and experts under one roof
  • An Exhibit Hall featuring dozens of the latest tools and products
  • Fun evening events, Birds of a Feather sessions, and plenty of networking opportunities

O'Reilly is committed to promoting diversity at Velocity 2010, and at all of our events. Read more.

Who Should Attend

  • Developers, engineers, and managers from companies of all sizes
  • Technical executives looking out for the bottom line
  • CTOs and CIOs seeking to streamline operations
  • Technology evangelists and entrepreneurs pushing their enterprise boundaries
  • Researchers and academics

Past editions of Velocity brought people from companies and organizations such as Activision, Adobe, Akamai Technologies, Amazon, AOL, Apple, Aptimize, Bank of America, Bazaarvoice, CBS Interactive, Charles Schwab, Circa Next, Inc., Classmates Online, Cloudera, Contactual, Inc., Dailykos, Digital River, eBay, Engine Yard, Facebook, FBS Data Systems, Flickr, FurrySoft, Gear6, Google, HBO, Hotwire, Howstuffworks.com, IBM, Intel, Intuit, Keynote Systems, LinkedIn, Looksmart, Major League Baseball Advanced Media, McAfee, Media Temple, Microsoft, Mozilla, MySpace, NEC, Netflix, Neustar, Ning, OpenDNS, Photobucket, Picnik, Progressive Insurance, RightScale, Salesforce, Schooner Information Technology, Shopzilla, Six Apart, Smugmug, Sonoa Systems, Southern California Edison, SpringSource, Sun Microsystems, Terra Networks, The Rackspace Cloud, Twitter, Wesabe, Wikia, WordPress, Yahoo, YouTube, Zynga

Velocity Kudos

"If there is any question whether web performance and web operations is hot, you need only look at the attendance and interest in this year's O'Reilly Velocity conference...In its third year, Velocity is quickly becoming a must for any web-based company." —Lenny Rachitsky, Neustar

"I recently attended the O’Reilly Velocity 2010 conference in Santa Clara, CA. For the past two years this conference attracted some of the smartest minds in web performance and web operations; this year did not disappoint. Several exciting things debuted including Opscode's hosted platform, Yahoo!'s Boomerang and our very own Circonus Enterprise Platform." —Theo Schlossnagle, OmniTI

"O'Reilly's Velocity conference is the only generalized Web ops and performance conference out there. We really like it; you can go to various other conferences and have 10-20% of the content useful to you as a Web Admin, or you can go here and have most of it be relevant!" —Web Admin Blog

"I personally found the Velocity summit one of the most practical conferences I attended all year. I took home a number of ideas that translated into improving performance on the Netflix site. One thing that really made the difference was all of the speakers were experienced practitioners. The other great thing was the abundance of short talks. By having more speakers the information was served up in a nice condensed manner." —Bill Scott, Netflix, co-author of Designing Web Interfaces

"Overall, the Velocity conference was a great way to get up to speed on the latest in web performance issues. I’m looking forward to next year!" —Web Performance, Inc.

"Velocity conference: development for the speed of light. For a performance nerd, this year's Velocity conference had to be Mecca. There was an abundance of great sessions, covering a wide variety of performance and operations topics." —Tom Hughes-Croucher, Yahoo! Developer Network Blog

"Velocity is the best conf for web engineers I've been to so far. Solid talks and invaluable info. Worth every penny!" —Ismail Elshareef, via Twitter

"I can say without hyperbole that this was the best conference I've attended. The presentations were from people doing real large-scale web development and included a fair amount of real data and some of their solutions to hard problems." —robcee

"Velocity fills a very important hole in the art of building great on-line services: a focus on performance that no other conference can match. The 2009 Velocity conference looks to be the best yet, with sessions that cover all layers of the web application stack." —Jeremy Zawodny, Craigslist.

"...an eye opener in terms of improving and maintaining performance on very large web sites." —Mike Brunt, Musings from a ColdFusion Aficionado

"Velocity is the conference I always wanted. Instead of focusing on one particular product or technology, it focuses on the true problem of keeping websites fast and available, which a lot of us have to deal with" —Peter Zaitsev, CEO Percona Inc., co-author of High Performance MySQL

"Velocity 2008 was an event that gathered together top performance experts from companies such as Google, Yahoo!, Mozilla, AOL, Microsoft, Netflix and the developers of tools and applications like HTTPWatch, Fiddler, Firebug, and, of course, Firefox and IE. It was a great learning and networking experience and I'm looking forward to more of the same in 2009!" —Stoyan Stefanov, Yahoo!

The Velocity conference is the best ops focused event I've been to, the content was highly technical and not just teaser." —Ezra Zygmuntowicz, Engine Yard

"O'Reilly's Velocity conference is the intersection of a Venn diagram for web services and operations, and it demonstrates that both are getting more interesting as they gain in importance. If you're looking for the best topics and experts in these spaces or their confluence, this is the conference for you." —Luke Kanies, Reductive Labs, Creator of 'Puppet'

"Velocity '08 was the first conference dedicated to Internet and Web operators. I was extremely impressed by the technical depth of the tracks, presenters, and attendees. Velocity is now one of my three 'must go' yearly events even though it is only in its second year of operation. I'm very excited for this year's event and look forward to further engaging With other web scale players." —Randy Bias, GoGrid.

"Performance is one of the difficult frontiers that web developers must push against. Velocity is a good forum for exchanging sightings and explorations." —Douglas Crockford, Yahoo!, Author of JavaScript: The Good Parts

"Velocity is the conference where people talk about how to get things done in the real world - if you want to know how the best in the world handle their Operations, Velocity is the place to learn." —Adam Jacob, Opscode

2010 Velocity Program Committee

Program Chairs

Steve SoudersSteve Souders works at Google on web performance and open source initiatives. His books High Performance Web Sites and Even Faster Web Sites explain his best practices for performance along with the research and real-world results behind them. Steve is the creator of YSlow, Cuzillion, and SpriteMe. He is co-chair of Velocity and co-founder of the Firebug Working Group. He taught CS193H High Performance Web Sites at Stanford, and frequently speaks at conferences including OSCON, The Ajax Experience, SXSW, and Web 2.0 Expo.

Jesse RobbinsJesse Robbins (@jesserobbins) is CEO of Opscode (makers of Chef) and a recognized expert in Infrastructure, Web Operations, and Emergency Management. He serves as co-chair of the Velocity Web Performance & Operations Conference and contributes to the O'Reilly Radar. Prior to co-founding Opscode, he worked at Amazon.com with a title of "Master of Disaster" where he was responsible for Website Availability for every property bearing the Amazon brand. Jesse is a volunteer Firefighter/EMT and Emergency Manager, and led a task force deployed in Operation Hurricane Katrina. His experiences in the fire service profoundly influence his efforts in technology, and he strives to distill his knowledge from these two worlds and apply it in service of both.

Committee Members

John AllspawJohn Allspaw has worked in systems operations for over fourteen years in biotech, government and online media. He started out tuning parallel clusters running vehicle crash simulations for the U.S. government, and then moved on to the Internet in 1997. He built the backing infrastructures at Salon, InfoWorld, Friendster, and Flickr. He is now VP of Tech Operations at Etsy, and is the author of The Art of Capacity Planning published by O'Reilly.

Artur BergmanArtur Bergman, hacker and technologist at-large, is the VP of Engineering and Operations at Wikia. He provides the technical backbone necessary for Wikia's mission to compile and index the world's knowledge. He is also an enthusiastic apologist for federated identity and a board member of the OpenID Foundation. In past lives, he's built high volume financial trading systems, re-implemented Perl 5's threading system, wrote djabberd, managed LiveJournal's engineering team, and served as operations architect at Six Apart. His current interests extend to encompass semantic search, large scale infrastructure, open source development, federated instant messaging, neurotransmitters, and the future of cyborgs.

Scott RuthfieldScott Ruthfield is founder of Rooster Park Consulting, a Seattle-based engineering leadership and custom software development consultancy, and is the acting VP of Engineering at Virtuoso, the industry's leading leisure travel network. He was the previous VP of Engineering at WhitePages.com, and ran various technology + business teams at Amazon.com. He very occasionally blogs at scottru.com.

Eric SchurmanEric Schurman has been working with the web since the early versions of NCSA Mosaic. He's currently at Amazon.com as a Principal Engineer working on latency. Prior to that he worked at Microsoft on projects ranging from Bing.com's search to the Microsoft.com home page and Download Center. His experiences writing books on web development, working with disabled users, and teaching classes in computer use have given him a passion for doing the right thing for the customer.

Mandi WallsMandi Walls has been administering Linux systems of various sizes and scopes for more than 10 years. A native of central Pennsylvania, she now lives and works in the DC metro area. Mandi has worked at AOL, running various large-scale websites, for four years.

For Velocity China sponsorship information for companies outside China, contact Yvonne Romaine at yromaine@oreilly.com.

  • Google
  • Strangeloop
  • Yahoo! Inc.
  • Dyn Inc.
  • Facebook
  • Schooner Information Technology
  • Tilera
  • AlertSite
  • AppDynamics
  • Aptimize
  • CDNetworks
  • Circonus
  • Cloudscaling
  • Clustrix
  • Coradiant
  • Dell
  • DTO Solutions
  • MaxiScale
  • Neustar
  • Nokia
  • NorthScale, Inc.
  • Shopzilla
  • Splunk
  • Virident
  • Zoompf
  • Neustar

For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at yromaine@oreilly.com

Download the Velocity Sponsor/Exhibitor Prospectus

Download the Media & Promotional Partner Brochure (PDF) for information on trade opportunities with O'Reilly conferences or contact mediapartners@ oreilly.com

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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