Managing the technical quality of your website has become extremely complex and the number of metrics you collect has skyrocketed.
Faced with potentially hundreds of candidate metrics, how do you select those that are most meaningful? Far too often we slap KPI on any metric without pausing to think what our business is solving for.
If you are impressed with the number of metrics you are reporting (or your tools are spewing out) and yet utterly frustrated that you can’t find actionable insights it is time to rethink your approach.
Your users’ experience is ultimately determining if they are going to use the site to interact with your company or not. What distinguishes firms that achieve superior online business results from those that struggle are actionable user metrics.
In this session you will learn which metrics (KPIs) are key for successfully managing your site. You will walk away with a holistic framework for managing site quality that you can implement today.
Specifically we will cover:
Why increasing site complexity calls for a new paradigm for performance management
The pros and cons of different data collection approaches (synthetic, passive, internal – System/Server/Network)
Which metrics highly correlate with user satisfaction – What do users really care about
Key metrics every site owner must collect and what they mean
How to use competitive and industry data for context
Why client/browser processing is critical to your user experience, and how to measure and improve it
10 most common performance pitfalls illustrated via real world examples, and how to tackle them
How to create a holistic framework for managing your site quality with few key metrics
Ben Rushlo, Director Performance Consulting, Keynote Systems
Ben Rushlo, Director of Keynote Performance Consulting at Keynote Systems, is one of the world’s leading Internet performance experts. Ben advises Fortune 500 and Fortune 1000 companies in the Retail, Automotive, and Financial Services industries, helping to transform their global sites into highly performing, highly available Web assets that provide superior end-user experiences every time.
Before joining Keynote, Ben was a Senior Performance and Capacity Planning Engineer at American Express, where he served as a core member of the team that launched American Express on the Web.
With more than 10 years of experience in Internet and Intranet technologies, Ben has expertise in Internet performance and performance tuning with the major Web technologies.
Ben is a frequent speaker at executive summits, cloud computing conferences, industry symposiums in retail and financial services, and test and performance conferences like AJAX World, and appeared on CNBC live broadcasts.
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