Frederieke Ubels has been working for bol.com for 10+ years. As director of IT innovation, she is responsible for continuous improvement of the innovation process at bol.com, alignment with business departments, and for the transition to a DevOps way of working, to ensure scalability of the IT organization. This helps bol.com grow, stay ahead of the competition, and hold its leading role in (e)commerce in the Netherlands and Belgium. Frederieke started as the manager of the book department, and switched to IT in 2007. Her background in the marketing department has played a key role in aligning the IT organization with the business departments within bol.com.
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