Dave McCrory is the CTO of Basho Technologies. Most recently, McCrory served as SVP of engineering at Warner Music Group, where he led over 100 engineers building the company’s new Digital Services Platform, based on an open source enterprise platform as a service. His extensive experience in the cloud and virtualization industry included positions as a senior architect in Cloud Foundry while at VMware and as a cloud architect at Dell. Earlier in his career, he experienced successful exits for two companies he founded: Hyper9 (acquired by SolarWinds) and Surgient (acquired by Quest Software). McCrory currently holds nine patented technologies in virtualization, cloud and systems management as a co–inventor. He is well known for inventing the concept and coining the term “data gravity,” which states that as data accumulates, there is a greater likelihood that additional services and applications will be attracted to this data and add to it.