Build resilient systems at scale
May 27–29, 2015 • Santa Clara, CA
Alastair Simpson

Alastair Simpson
Head of Design, Software Teams, Atlassian

Website | @alanstairs

Alastair Simpson has 10 years of experience in user experience design at large growth-focused businesses. Alastair is currently a project lead (Design), managing one of Atlassian’s key strategic initiatives for FY 2015. He is a passionate advocate of using lean customer-centric design and design thinking methodologies to solve complex business problems. He has helped many teams see its benefits and transition to leaner approaches to product development. Previously Alastair worked at global publishers Reed Business Information, and a digital consultancy firm consulting to Qantas, FOXTEL, and Telstra. His areas of expertise include design thinking, lean customer-centric design, and program management. You can find Alastair on Twitter at @alanstairs.


3:50pm–4:10pm Wednesday, 05/27/2015
Location: Ballroom GH
Alastair Simpson (Atlassian)
Average rating: *****
(5.00, 3 ratings)
Combine growth hacking, user research, data analytics, and A/B testing at scale to quickly optimize customer and prospect experiences. No need to wait for development teams or interrupt their schedules. Empowered by data, growth teams can make early assumptions about customer needs, build minimum viable experiences, and then run usability and growth experiments to validate those assumptions. Read more.