Build resilient systems at scale
May 27–29, 2015 • Santa Clara, CA
Vanessa Meyer

Vanessa Meyer
Marketing Director/Product Manager, Load Impact

Website | @VanessMeyer

Vanessa is currently marketing director/growth hacker at Load Impact. Although she has experience in many areas of tech life, from operations to product management, her passion lies in marketing and growth. Her focus is on SaaS and if that includes an API or some open source component, she’s even more excited to market it. The techier the better!

Vanessa has a master’s degree in marketing and media from The Stockholm School of Economics and a master’s in international economics from CEMS. She’s not only a trained marketing strategist, she does a little bit of everything to get the job done—from a bit of coding, to graphic design, to UX.

She’s worked with successful startups like Wrapp and Vantrix, and currently sits on the advisory board of customer support SaaS startup Kundo. She’s also a judge at this year’s VentureCup Sweden. She’s Canadian (French Canadian to be precise) but finds herself feeling more Swedish every day.

Sessions

1:55pm–2:10pm Wednesday, 05/27/2015
Location: Ballroom GH
Vanessa Meyer (Load Impact)
Average rating: ****.
(4.00, 2 ratings)
While many see APIs as just a technical concept, they obviously lack appreciation for the rising strategic business significance of APIs. APIs allow companies to grow at unprecedented rates, and help many to expand into new markets. From a business perspective, APIs are a new tool in the product marketer's toolbox. That may mean developers will increasingly take orders from marketing. Read more.