The major arc of the talk will center around some of the common situations we encounter when trying to pick metrics, and how we can ensure that we make the best choices we can.
In particular, I’d like to discuss three major points:
John Feminella is an avid technologist, occasional public speaker, and frequent instigator of assorted shenanigans. He recently co-founded UpHex, a startup providing analytics management for digital agencies and their clients. John is also a guest lecturer at the University of Virginia, mentors budding entrepreneurs, and has earned a lot of meaningless Internet points.
He lives in Charlottesville, Virginia and likes meta-jokes, milkshakes, and referring to himself in the third person in speaker bios.