Build resilient systems at scale
May 27–29, 2015 • Santa Clara, CA

Convince your CFO to invest in performance

Colin Bendell (Cloudinary)
3:30pm–5:00pm Wednesday, 05/27/2015
Location: Mission City M1-2
Average rating: ***..
(3.86, 7 ratings)

Prerequisite Knowledge

Basic understanding of finance will be an asset.


Some things are easy. We know that improving performance can affect revenue in many situations. The premise is that happy users equals happy shareholders. Performance can also save the business money and reduce costs. Simple financial modeling can show why investing in performance makes business and financial sense.

If you’ve tried to project the financial benefits of a performance improvement, you’ve probably discovered that the effort to account for every variable and every facet would likely require the power from a small star. But it doesn’t have to be that way!

You don’t have to try to measure soft costs like productivity and happiness. There are many shortcuts and financial proxies that you can use to show the cost savings to the business.

In this workshop we will cover the basics of operational and capital costs (OpEx and CapEx), and how to relate them to performance initiatives. We will review several easy-to-implement financial models that will help you champion performance initiatives with your business. We will cover:

  • How performance can impact operational and capital costs
  • Common financial metrics to align your operations
  • How to choose the right financial model
  • How to leverage PaaS and virtualization into your financial model

Improving performance isn’t just good for users; it also makes financial sense.

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Colin Bendell


Colin Bendell
Director, CTO Office

Colin is a multi-disciplined expert in software development, infrastructure and operations, and business strategy. With over 15 years experience, he has led the design of large-scale distributed web applications in real estate and heavy equipment. Over the last three years he has also managed datacenter and network infrastructure, and the operations team for a global uranium mining company. For several years Colin also owned and operated an automotive aluminum wheel repair shop where he applied his business knowledge and operational insight.

Colin is passionate about helping customers build high-performance web applications that reduce operational complexity and help increase profits. He has a deep technical base and can be found refactoring regular expressions while imagining three impossible things, all before breakfast. At least five sentences a day begin with the phrase ‘What if…’ His low-level technical expertise allows him to understand the big picture and create long term strategies and vision that are innovative yet pragmatic and attainable.

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Colin Bendell
06/22/2015 1:50am PDT

Spreadsheet can be found here:

Calum Fitzgerald
06/21/2015 2:04am PDT

I attended this talk at velocity in Santa Clara. Please could I get links to the demo spreadsheets used in the talk?