Build resilient systems at scale
May 27–29, 2015 • Santa Clara, CA

Decoding the unicorn - what makes a successful marketing technologist?

Sheldon Monteiro (SapientNitro)
1:35pm–1:55pm Wednesday, 05/27/2015
Location: Ballroom GH
Average rating: **...
(2.67, 3 ratings)
Slides:   1-PDF 

Prerequisite Knowledge

Technologists and customer facing digital strategists with a desire to grow into marketing technologists


It’s yesterday’s news that marketing and technology have become inextricably intertwined. The premise of Velocity – new ways of doing things in a digital, customer-centric world – has fueled more disruptive competition in the last five years than corporations experienced in the 50 years prior.

Marketers have realized that marketing’s success is gated by the digital acumen of their own organizations, and IT leaders find that the expectations of their engineering teams are influenced more by digital exemplars like Amazon, Google, and Silicon Valley startups than by peer benchmarks within their own industry.

The July 2014 issue of Harvard Business Review chronicled the rise of a new type of executive emerging at the center of the transformation: the chief marketing technologist. Gartner reports that 81% of large organizations have established a marketing technology function.

But less than a quarter of marketing technologists in large, established organizations will be successful at changing their organization’s entrenched cultural differences, “command and control” power structures, siloed budgets, mismatched incentives, and ways of working.

In this presentation, Sheldon Monteiro, CTO of SapientNitro, and founder of SapientNitro’s CMTO University will unpack what makes a successful marketing technologist:

  • Who is s/he? What background does s/he come from?
  • What skills does s/he possess?
  • What are her/his responsibilities?
  • Who does s/he report to?

Sheldon Monteiro


SapientNitro’s global chief technology officer, Sheldon Monteiro works with SapientNitro’s executive team and Global 1000 clients to stay on the forefront of applying technology to craft groundbreaking experiences for today’s increasingly-connected consumer. Monteiro, a 16-year SapientNitro veteran, is responsible for evolving SapientNitro’s technology vision, as well as driving the company’s technical capability development, and hiring, community-building, and thought leadership. Over the years, Monteiro has led groundbreaking work for SapientNitro clients such as Target and Sprint, and has been instrumental in many of SapientNitro’s technological capability advances.