Build resilient systems at scale
May 27–29, 2015 • Santa Clara, CA

Roadmap to enabling responsive web design

Peter Blum (Instart Logic), Jesse Maula (Idean)
3:30pm–3:50pm Wednesday, 05/27/2015
Location: Ballroom GH
Slides:   1-PDF 

Prerequisite Knowledge

Understanding the basics of responsive and adaptive web design will help get the most from this session.


New devices with varying screen sizes are being developed every day, and each of these devices must be able to handle variations in web page size, functionality, and speed. While responsive web design offers a compelling solution to deliver an optimized image experience, it comes with a heavy return made worse by bottlenecked wireless networks. Peter Blum, VP product management at Instart Logic, along with Jesse Maula, Chief Design Officer at Idean, will discuss some of the challenges around responsive web design and ways to dramatically improve page load times and conversions.

Photo of Peter Blum

Peter Blum

Instart Logic

Peter is responsible for product management at Instart Logic. Previously, Peter was with Citrix, where he was senior director of product management and marketing for the XenClient product. Earlier, at XenSource, he held a variety of product management and technical sales roles focusing on the XenServer virtualization platform. Citrix acquired XenSource for $500M. Prior to XenSource, he held a variety of pre-sales, web development, and IT admin roles, including five years at Marimba working with enterprise change management systems. Peter has a BA in political science with a minor in computer science from UC-San Diego.

Photo of Jesse Maula

Jesse Maula


Jesse Maula began his career at Idean in 2004, and since, has held various roles in the company from UX Specialist to CEO. Jesse is a UX pioneer with a solid experience in concept & interaction design, design leadership, project management and Agile SW development. Currently Jesse is Idean’s Chief Design Officer and his responsibility is to ensure the best possible design quality for Idean’s clients. Boasting over 15 years of experience, Jesse has practiced Design consultancy globally, receiving postings in Germany, China, Finland, Korea, US & UK. Jesse is a design-minded leader, who is at his best in inspiring his colleagues, coaching teams to reach the highest performance level and getting things done