In a web-performance world, things have to go fast. In the blink of an eye, our digital marketing systems host real-time auctions and serve ads across the world to the tune of 2.3 million queries per second. And we are building the next generation of these real-time, high performance systems on Go. In this talk, we’ll dive deep into how MediaMath is using Go to handle hundreds of thousands of requests per second on a minimal footprint. We’ll cover why we chose Go for our next-generation systems, how we are maximizing Go’s performance, and why we think Go is a game-changer for building services. We’ll take a look at some of the things we’ve encountered with Go’s channel performance, how to minimize the effects of garbage collection, the effect of GOMAXPROCs, and more.
Wil Schobeiri is the senior vice president of technology at MediaMath, leading development of MediaMath’s digital marketing platform, which powers the operations of thousands of marketers. He is a lifetime technologist and entrepreneur, having launched his first tech startup in high school out of his parent’s basement. Wil is a software architect with experience in distributed systems, behavioral analytics, and data science. He is obsessed with building great teams, great engineering cultures, and great technology. Prior to this, he led development at a number of startups, including Tap.Me, a gaming ad platform that was acquired by MediaMath in December 2012.