The future of Electronic Reading: eBooks, eReaders, and Beyond

Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology)
11:30am–12:20pm Thursday, 10/08/2009
Location: Online Level:

2009 has been a watershed year for ebooks, According to the Association of American Publishers, not only did are year to date ebooks sales up 149.3%, June 2009 saw the highest amount of ebook trade sales so far, $14,000,000 in total. Internationally more than a dozen new eBook readers have been either released or announced, and more are on the way. As Tech consultant and author Geoffrey Moore would put it, the eBook industry is now in the midst of “crossing the chasm,” moving from an audience of early adopters towards mainstream markets. This presentation will cover the current state of the art in eBooks and eReaders – discussing the technologies currently at play and those coming in the near future. Drawing up lessons from the adoption of other products, the presentation will also discuss trends that may influence the long term development of these technologies.

Photo of Matthew Bernius

Matthew Bernius

Open Publishing Lab at the Rochester Institute of Technology

Matthew Bernius’ research focuses on studying how different media tools alter the way groups communicate, and, in turn, how those changes affect the evolution of said tools. In addition to his role as a co-director and researcher at the Open Publishing Lab (OPL) at the Rochester Institute of Technology, Matthew is pursuing an Anthropology PhD at Cornell University, where he is researching the transformation of text based journalism within the United States. Prior starting his PhD, Matthew was a visiting professor at RIT’s School of Print Media where he taught Database Publishing, Variable Data Print, and Web Development. He completed a Masters in the Social Sciences at the University of Chicago. Matthew started his career at Eastman Kodak where he worked in the consumer digital camera group and at During his time at Kodak, Matthew was involved with web and product development, community management, and content strategy and earned one patent. In addition to his work with the OPL, he is member of RIT’s Lab for Social Computing, a cross disciplinary center focusing on the use of computing tools to facilitate these social and collaborative interactions.

You can view his personal blog at and follow his twitter postings at