Scott James

Scott James
Founder, Red Hat Project

Website | @scottandjames

Scott Andrew James is an author and the founder of Redhat Project, a book marketing consultancy. He works with authors, publishers, national brands, start-ups and creative professionals to integrate online and offline community outreach. His book marketing work includes consulting with authors and publishers about book launches, teaching workshops around digital marketing strategies for authors, and helping to design and manage the award-winning Underground Book Club for Karen Essex. His marketing background includes web content strategy and social media management with Attack! Marketing, Influence People, and Water Words that Work. A growing part of his business is consulting with authors ann other content creators on building successful KickStarter campaigns. His expertise is partly based in his own experience—he launched a Kickstarter project and raised 129% of its goal for his novel, Sidewalk Ritual which he self-published in October, 2012. He draws inspiration in creating communities bridging real-world connections with online channels comes from a decade of work as a whitewater rafting guide, an experiential educator, and an outdoor education director.


Location: Soho Complex Level:
Kristen McLean (Bookigee), Kat Meyer (O'Reilly Media, Inc. ), Joe Wikert (O'Reilly Media, Inc.), Porter Anderson (Porter Anderson Media), Jason Allen Ashlock (Movable Type Management), Amanda Barbara (Pubslush), Eve Bridburg (Grub Street), Laura Dawson (Bowker), Cory Doctorow (EFF), Rob Eagar (WildFire Marketing), Amanda Havard (Immersedition), Scott James (Red Hat Project), Mark Jeffrey (, Elizabeth Keenan (Penguin Group), Allen Lau (Wattpad), Sabrina McCarthy (Argo Navis & Perseus Distribution), Libby Johnson McKee (Amazon), Dana Newman (Dana Newman), Kate Pullinger (Bath Spa University), Mark Lefebvre (Kobo Inc), Tarah Theoret (NetGalley LLC), Tim Sanders (Net Minds)
This one-day conference-within-a-conference from the thought leaders at Tools of Change and Publishers Weekly is designed specifically for professional authors, content creators, agents, and independent author service providers who want to move beyond "Social Media 101" to a more robust dialogue about the opportunities in today's rapidly shifting landscape. Read more.
Location: Soho_Complex Level:
Moderated by:
Jacob Lewis (Figment )
Amanda Barbara (Pubslush), Scott James (Red Hat Project), Mark Jeffrey (, Allen Lau (Wattpad)
Join this eclectic panel of innovators as they explore the implications of a publishing future driven not by traditional gatekeepers, but by communities of readers and writers curating and interacting with content in many forms. Read more.


Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Scott Harvey at

Media Partner Opportunities

For media partnerships, contact mediapartners@

Press and Media

For media-related inquiries, contact Maureen Jennings at

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